Marketing Analytics Manager

Grand Circle Corporation•Boston, MA

2d•$135,000 - $155,000•Hybrid

About The Position

Grand Circle Corporation is seeking a Marketing Analytics Manager to lead performance measurement for all paid marketing efforts across Overseas Adventure Travel (O.A.T.). This role is responsible for tracking, analyzing, and optimizing marketing investments to achieve measurable business outcomes, from lead generation to bookings and passenger acquisition. The position involves close collaboration with the Director of Digital Strategy, internal Analytics teams, and the external media agency to connect channel performance with business impact and enhance attribution and data-driven decision-making.

Requirements

5–8 years of experience in marketing analytics, digital media measurement, or channel performance roles.
Strong understanding of paid digital channels and their respective KPIs.
Proven ability to connect marketing performance to revenue and business outcomes.
Hands-on experience with tools such as Google Ads, Meta Ads Manager, Google Analytics, Looker Studio, Tableau, Power BI, or similar BI tools.
Experience collaborating with or managing external media agencies.
Familiarity with attribution modeling, conversion tracking, and CRM integration.
Excellent communication skills with the ability to translate complex data into insights for non-technical audiences.
Self-starter with strong analytical skills, curiosity, and a collaborative mindset.

Responsibilities

Own all paid media performance reporting across digital channels (SEM, paid social, display, video, programmatic, etc.) by developing and maintaining dashboards and reporting frameworks.
Connect channel performance to business KPIs including leads, bookings, pax, CPA, and ROI to inform investment decisions.
Partner with internal Analytics to align data sources, integrate offline conversion data, and ensure reporting accuracy.
Collaborate with the media agency on pacing, spend efficiency, and performance tracking against business goals.
Lead attribution and measurement evolution, supporting multi-touch attribution, data matching, and first-party data development.
Provide proactive insights and recommendations to improve channel performance and marketing ROI.
Support forecasting and financial planning by aligning spend projections with performance trends.
Champion data governance and reporting consistency across teams and systems.