Marketing Analytics Lead

Range•New York, NY

1d•$169,541 - $210,000•Onsite

About The Position

The Marketing Analytics role will play a pivotal role in driving growth strategy. Responsible for supporting marketing strategies and execution across paid and organic channels, while owning the data infrastructure, reporting, and analytics that inform and optimize efforts. We're excited to hire this role at Range's office in New York City. All of our positions follow an in-office schedule Monday through Friday, allowing you to collaborate directly with your team. If you're not currently based in one of these areas but love what you see, let’s discuss relocation as part of your journey to joining us.

Requirements

Bachelor’s degree, or foreign equivalent, in Economics, Statistics, Mathematics, Data Science, or a related quantitative field plus five (5) years of analytics experience.
In the alternative, the business will accept a Master’s Degree in Economics, Statistics, Mathematics, Data Science, or a related quantitative field plus four (4) years of Analytics Experience in a related occupation.
The position requires four (4) years of experience with marketing analytics, specifically emphasizing paid media performance.
Experience with SQL and Python to build data pipelines, extract and clean raw marketing data, and conduct advanced quantitative analysis
Experience with managing and analyzing intricate datasets
Experience with paid acquisition channels, including campaign setup, optimization, and measurement
Experience with HTML
Experience with Metabase, Looker, or similar BI platforms
Experience with performing analytics for both large companies as well as high-growth startups.

Responsibilities

Manage and analyze complex datasets.
Collaborate with performance marketing teams to optimize campaigns across channels including Meta, Google, podcasts, and other emerging platforms.
Partner with content and organic teams to analyze the performance of SEO and social initiatives, identifying opportunities to improve engagement and conversion.
Develop and refine strategies to target high-value audiences, leveraging insights from contextual and demographic data.
Build and maintain data pipelines to collect, clean, and aggregate marketing data from various sources, including 3rd party platforms (Meta and Google) and internal data warehouses.
Develop and automate reporting dashboards to monitor KPIs and deliver actionable insights to stakeholders.
Perform in-depth analyses of campaign performance, including attribution modeling, A/B testing, and spend efficiency studies.
Write and optimize SQL queries to extract and manipulate data for reporting and analysis.
Perform predictive modeling, campaign forecasting, or creative fatigue analysis (Hill function modeling) using Python.
Collaborate with engineers to enhance data collection processes and ensure data accuracy.
Position requires less than 10% domestic travel.

Benefits

100% employer-covered medical insurance for employees (75% for dependents), plus dental and vision coverage
Retirement savings program to support your future
Dedicated time to reset and recharge plus most federal holidays
Comprehensive leave policy for growing families
Select meals covered throughout the week
Monthly movement stipend
Early exercise eligibility and a strong focus on professional development
Full access to cutting-edge AI tools: We cover the cost so you can experiment, build, and move faster
Salary and equity refreshes based on performance
After two years at Range, you can take time away to start your own company. We’ll hold your spot for 6 months - and pause your equity vesting, which resumes if you return