Marketing Analytics Lead

OnePay

2d • $200,000 - $230,000 • Remote

About The Position

OnePay is a consumer fintech company dedicated to improving financial services for Americans. They offer an all-in-one financial platform that includes banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto. OnePay also partners with employers and gig platforms to provide embedded financial services. Backed by Walmart and Ribbit Capital, OnePay is characterized by its fast-paced environment and a team that is ready to run, hungry, driven by urgency, exceptional, and comfortable operating in motion.

Requirements

• 10+ years in marketing analytics, growth analytics, or performance marketing.
• 4+ years of people leadership experience
• Attribution modeling and marketing measurement (incrementality, MMM, or multi-touch attribution).
• Strong SQL; experience with large datasets and modern data warehouses.
• Track record improving CAC, LTV, and channel efficiency.
• Paid media analytics across multiple channels (SEM, Paid Social, Affiliates, App).
• Experiment design and interpretation (A/B testing).
• Cross-functional collaboration in a matrixed environment.
• Bachelor’s degree in a quantitative or business field (Finance, Economics, Statistics, Analytics, or similar).

Nice To Haves

• Fintech, lending, or regulated-industry experience.
• CRM/lifecycle marketing analytics (email, in-app, push).
• Martech/CDP platforms and vendor evaluation.
• Advanced degree a plus.

Responsibilities

• Own full-funnel marketing analytics from paid media through lifecycle journeys partnering directly with Analytics/ML, Growth and Product Marketing leadership.
• Lead and scale a small, AI-augmented analytics team using AI tools to automate reporting, accelerate ad-hoc analysis, and free the team for higher-value experimentation and strategy work.
• Run our marketing test-and-learn agenda translating results into clear insights and recommendations to grow the business.
• Partner with the Machine Learning (ML) team to evolve our MTA, MMM and incrementality frameworks to measure performance and brand impact.
• Manage data/martech vendor relationships and evaluate new tools and data sources to continue to level up our product.

Benefits

• Competitive cash
• Benefits effective on day one
• Early access to a high potential, high growth fintech
• Generous stock option packages in an early-stage startup
• Remote friendly (anywhere in the US) and office friendly - you pick the schedule
• Flexible time off programs - vacation, sick, paid parental leave, and paid caregiver leave
• 401(k) plan with match

What This Job Offers

• Job Type: Full-time
• Career Level: Senior