Marketing Analyst

Zebra Pen Corp.•Edison, NJ

8h•$70,000 - $75,000•Onsite

About The Position

Zebra Pen is seeking a highly analytical and driven Marketing Analyst to join our U.S. team in Edison, NJ. Reporting to the VP of Marketing, this role is critical in transforming data into actionable insights that support Sales, Marketing, and Product Development decision-making. The Marketing Analyst will play a key role in identifying growth opportunities, strengthening Zebra’s position within the Writing Instruments category, and enabling data-driven business strategies.

Requirements

Advanced Proficient in Microsoft Word, Excel, Excel Analyzer, Loop, PowerPoint, SharePoint, Outlook, Power BI and D365
Ability to work cooperatively and collaboratively with all levels of employees to maximize Performance, creativity, problem solving and results
Advanced marketing analytics, shopper marketing & category Management with CPG environment
Excellent analytical, communication, and organizational skills
Experience with Power BI, Circana (Unify), Nielsen, IRI, Walmart Scintilla
Multi-tasking and coordinating projects with changing priorities
Strong understanding of the sales environment
3 - 5 Years’ Marketing Analyst experience
Working knowledge of Marketing 5 Ps across B2C, B2B, and DTC channels
Working knowledge of Shopper Marketing and Category Management Principles
Must have working experience for a sales driven, customer–focused business
Working knowledge of Windows based operating system
Ability to communicate and motivate clearly and effectively with internal and external contacts via in-person meetings, telephone, and written communication
People management and ability to make effective business decisions in the best interest of the Company
Strong Analytical skills
Strong Presentation skills
Ability to travel less than 10%

Nice To Haves

Office Products Industry a plus

Responsibilities

Establish and maintain a monthly cadence of insights for Sales, Marketing, and key stakeholders
Analyze and present market trends including seasonality, pricing, competitive dynamics, and category performance
Deliver clear, compelling reports and presentations that translate data into actionable business recommendations
Support Product Development through: Identification of new product opportunities, Line extension recommendations, Pricing strategy insights, SKU rationalization and optimization efforts
Partner with Sales and Marketing teams through participation in sales strategy and cluster meetings
Support initiatives led by the Head of Promotion and SKU Optimization
Contribute to Zebra’s category leadership positioning through insight-driven storytelling and recommendations
Manage relationships with key third-party data partners, including Circana, Scintilla, and Edgewood Consulting
Ensure accurate product classification, reporting integrity, and full utilization of partner platforms
Serve as departmental lead for Power BI reporting, partnering with external consultants to ensure platform accuracy and effectiveness
Develop and maintain a centralized insights repository/resource portal for cross-functional access
Generate ad hoc and recurring reports using Power BI and third-party analytics tools