Marketing Analyst

Midcontinent•Edina, MN

1d•$60,000 - $75,000•Hybrid

About The Position

As a Marketing Analyst, you’ll support the delivery of accurate and timely marketing reporting and analysis to inform day-to-day decisions at Midco. This role focuses on evaluating Midco’s performance by leveraging data sets, dashboards, and reporting tools, ensuring stakeholders have clear visibility into results. You’ll collaborate closely with Marketing, Sales, and other key teams to deliver reliable data, support analytics requests, and enable consistent, data-informed decision making.

Requirements

Bachelor’s degree in marketing, business analytics or data science or closely related or equivalent combination of education, training or experience required. Master's degree in the above-mentioned fields is also acceptable.
Minimum of 3 years analytics or related relevant experience.
SQL and Excel proficient
Experience in creating and maintaining dashboards in Power BI or similar data visualization tools.

Nice To Haves

Possess a working knowledge and understanding of project management tools such as ServiceNow; to effectively manage resources, track projects and tasks, report on progress and assist others in learning best practices.

Responsibilities

Develop and maintain marketing campaign performance reporting (e.g. direct mail, digital, web, leads), ensuring accurate, timely visibility into marketing results.
Execute recurring and ad hoc analysis to support marketing initiatives, enabling teams to monitor performance and make informed data-driven decisions.
Build, maintain, and optimize dashboards in Power BI to provide stakeholders with consistent, reliable access to key performance metrics.
Act as a reliable analytics resource for internal stakeholders, supporting day-to-day data needs and helping teams leverage available tools and reporting.
Demonstrate strong presentation and communication skills, effectively conveying insights and recommendations to both technical and non-technical audiences.
Collaborate with Marketing, Sales and other external stakeholders to answer business questions with clear analysis and recommendations.
Demonstrate strong organization and prioritization skills, effectively managing multiple requests and deadlines.
Demonstrate integrity, professionalism, ethical judgment, and accountability in all responsibilities.
Follow and model Midco’s mission, vision, values, ethos, and Leadership Success Drivers, and inspire others to do the same.
Ensure customer privacy by adhering to Midco’s privacy guidelines while actively following Midco policies and procedures.
Maintain reliable and predictable attendance as required by the position.
Perform other duties as assigned.