Marketing Analyst

Amneal • Bridgewater, NJ

6h

About The Position

The Marketing Analyst supports initiatives that strengthen brand presence, sharpen market positioning, and improve audience engagement across the organization. This role blends market research, brand development, competitive intelligence, content strategy, and cross-functional collaboration to help shape how products and services are communicated to target audiences.

Requirements

• Strong analytical and research skills.
• Excellent written and verbal communication skills.
• Proficiency in market research methodologies and tools.
• Experience with digital marketing and social media platforms.
• Ability to translate complex data into actionable insights.
• Proven ability to collaborate effectively with cross-functional teams.
• Experience in developing strategic marketing materials.

Nice To Haves

• Experience with brand positioning and messaging frameworks.
• Knowledge of content strategy and development.
• Familiarity with influencer outreach and management.
• Experience in audience targeting and campaign planning.
• Ability to create compelling presentations and strategic summaries.

Responsibilities

• Conduct research on market trends, customer demographics, competitor activity, and industry dynamics to support brand and marketing strategy.
• Help develop and refine brand positioning, value propositions, and messaging frameworks for products, services, or campaigns.
• Support brand storytelling through social media/digital marketing, content development, influencer outreach, and integrated marketing initiatives.
• Translate market and audience insights into recommendations for branding, packaging, communications, and engagement strategy.
• Monitor shifts in consumer preferences and market opportunities to identify ways to strengthen brand presence and differentiation.
• Contribute to projects involving audience targeting, campaign planning, and go-to-market positioning.
• Collaborate with leadership and cross-functional teams to support marketing, branding, and business development initiatives.
• Develop presentations, summaries, and strategic materials for executive and cross-functional discussions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees