Marketing Analyst
About The Position
The Marketing Analyst role at mhp.si, a digital marketing agency in Little Rock, Arkansas, is an entry-level position within the Marketing Technology team. This role supports a wide range of activities including SEO, AI search visibility, content strategy, marketing automation, CRM management, email marketing, analytics setup and tracking, and automated client reporting. The ideal candidate is curious about marketing technology and data, eager to grow, and possesses hands-on experience with AI tools for efficiency, an interest in data storytelling, a drive for rapid skill acquisition, and professionalism for client interactions. Prior knowledge of specific tools is not required, as training will be provided.
Requirements
- 0-2 years of experience.
- Bachelor's degree in marketing, business, data analytics, or a related field, or equivalent experience (internships, freelance work, and personal projects count).
- Demonstrated experience using AI tools (ChatGPT, Claude, Gemini, or similar) for practical work.
- Genuine interest in data analysis.
- Ability to learn quickly and independently ('figure it out' mentality).
- Strong attention to detail, particularly in data and tracking verification.
- Clear written and verbal communication skills, with the ability to explain technical concepts to non-technical audiences.
- Professional, client-service mindset, comfortable with client interaction and confident presentation.
- Organizational skills to manage multiple client tasks and deadlines effectively.
Nice To Haves
- Any experience with GA4, SQL, or reporting dashboards is a bonus.
Responsibilities
- Pull and organize data from GA4, Google Search Console, BigQuery, and SEO platforms to support client reporting and analysis.
- Help set up, audit, and maintain GA4 properties and Google Tag Manager containers for accurate client tracking and conversion measurement.
- Build and maintain automated reports and dashboards, and identify significant data trends or anomalies.
- Help build and maintain marketing automation workflows (e.g., lead nurture sequences, form follow-ups, triggered campaigns) and test their functionality.
- Support CRM management by ensuring contact records, lists, and pipeline data are clean, organized, and correctly linked to website forms and tracking.
- Assist with email marketing tasks, including campaign building and QA testing, audience segmentation, and reporting on engagement metrics.
- Support local SEO efforts, such as Google Business Profile management, citation cleanup, and location page optimization.
- Assist with content research and optimization, including keyword/topic research, content brief creation, and on-page recommendations.
- Monitor client presence in AI search tools (ChatGPT, Gemini, Claude, Perplexity) and document contributing factors.
- Collaborate with account managers and specialists to translate findings into actionable client recommendations.
- Participate in client meetings to present findings, explain reports, and articulate recommendations clearly.
- Utilize AI tools to enhance research, analysis, documentation, and repetitive tasks, and share effective workflows with the team.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
