Marketing Analyst

QVC•Cornerstone Services, Inc. - Ohio Remote, OH

9d•Remote

About The Position

The Marketing Analyst will play a critical role in enabling data-driven optimization of paid media and marketing investments across Cornerstone Brands. This role is responsible for delivering rigorous measurement, test design support, and actionable insights that inform marketing performance, incrementality, and investment decisions. The Marketing Analyst collaborates closely with Paid Media, CRM, Transformation Lab Members, and external agency partners.

Requirements

Three years of digital advertising experience preferred
Strong understanding of Google and Meta platforms
Strong understanding of CRM programs like Email and SMS
Ability to gather and analyze data and create reports
Prior experience with marketing platform variant testing design and analysis
Excellent communication skills, both verbal and written, with the ability to articulate ideas clearly and effectively.
Highly organized with strong project management and time management
Strong analytical, planning, modeling, forecasting and research skills, with the ability to interpret data, draw insights and make data-driven decisions.
Demonstrated understanding of core Digital Marketing and CRM KPIs, including how they connect business and financial outcomes.
Strong analytical foundation with familiarity in testing, incrementality measurement, and marketing effectiveness best practices.
Ability to translate complex analyses into clear, concise, and compelling narratives for non-technical and executive audiences.
Strong communication skills with the confidence to present insights, influence stakeholders, and challenge assumptions using data.
Proven ability to collaborate cross-functionally and influence outcomes without formal authority.
Comfort working with ambiguous problem statements, evolving data, and imperfect information while exercising sound analytical judgment.
Advanced skills in Excel, SQL, Power BI, or other data analysis and visualization tools, with demonstrated competence in data analysis and modeling.
Intellectual curiosity and a continuous learning mindset, with the ability to adapt to new tools, platforms, and measurement approaches.

Responsibilities

Day-to-day measurement support for Paid Media and Email Labs, partnering with brand and channel leads to design tests, validate methodologies, measure incremental impact, and translate results into clear business implications.
LiftLab Media Mix Modeling measurement support, including data integrity validation, modeling support, and reporting to inform optimization of marketing spend across four brands representing over $100MM in annual media investment.
Measurement and analysis of Customer, Channel, and overall Marketing Mix programs, with a focus on understanding impact on customer file health and other key performance indicators.