Marketing Analyst

Michigan Schools and Government Credit Union•Troy, MI

3d•Hybrid

About The Position

Michigan Schools & Government Credit Union (MSGCU) is seeking a Marketing Analyst to join their team. This role involves collecting, organizing, analyzing, and reporting on marketing and business performance data to support growth strategies. The analyst will identify new business and marketing opportunities, optimize acquisition efforts, strengthen member relationships, and provide strategic insights to enhance MSGCU’s competitive position. The position requires serving as a subject matter expert for the Marketing Data Management Platform, maintaining regular reporting processes for campaign performance and brand health, conducting market research, and collaborating with vendors and internal stakeholders.

Requirements

Bachelor’s degree in Business Administration, Marketing, or other related required
3 years of experience in a Marketing Analyst role
Experience administering, managing, and preparing reports from a Marketing Data Management and/or Customer Relationship Management (CRM) platform.

Nice To Haves

Experience with financial services
Experience with Google Analytics

Responsibilities

Serves as subject matter expert (SME) for MSGCU’s Marketing Data Management Platform and related software, ensuring complete and effective utilization of the systems.
Runs queries as needed and validates the database regularly.
Uses credit union and industry data sources to effectively supplement and enhance the platform and the marketing programs that rely on its data.
Maintains regular reporting processes to monitor campaign performance, brand health, and member referral metrics.
Utilizes data to guide marketing programs and develop key performance indicators (KPI) for campaigns and promotions to analyze results quantitatively and qualitatively.
Aggregates results from paid, earned, and owned channels to provide reports on marketing activities.
Collaborates with campaign lead to assess performance, draw conclusions, and recommend optimizations.
Partners with stakeholders to develop dashboards for marketing initiatives, promotional programs, and campaign tracking.
Engages in high-level primary and secondary research to support marketing strategies and corporate decisions on brand awareness and positioning, service enhancements, product offerings, and fee structure.
Develops targeted audiences using first- and third-party data.
Works with campaign leads to define prospect segments and uses modeling techniques to refine targeting.
Supports member segmentation strategies and associated member journeys for content development, marketing automation, predictive analytics, and member onboarding and re-boarding.
Collaborates with marketing colleagues to develop relationship nurturing programs.
Coordinates with vendors for marketing-related systems and collaborates with third parties to gather external insights and data.
Partners with stakeholders to optimize communications, test scenarios, and deployment strategies.
Implements and maintains processes to track leads from initial engagement to conversion to measure campaign effectiveness.
Assists with special projects as needed, including seeking new data sources or visualization methods.
Collaborates with IT or other stakeholders and fulfills unique requests related to data, reporting and research.

Benefits

Generous health benefits
Vacation time
Retirement plan contributions
Discounts on loans
Medical, dental and vision on your first day
Health Savings Account (HSA)-eligible medical plan with no monthly premium for you (and your family)
3% contribution from MSGCU to 401(k) for those at least 21 years old
100% match for the next 7% contributed to 401(k) for those at least 21 years old
12 paid holidays
Up to 120 hours of PTO your first year of service (pro-rated based on start date)