Marketing Analyst

Amada • Buena Park, CA

4d • Onsite

About The Position

The Market Analyst monitors, analyzes, and prepares marketing reports regarding lead generation, lead follow-up, and sales forecasting utilizing lead-generation tools such as ZoomInfo, Infor Customer Portal, Web chats, etc. This role involves mastering in-house CRM and lead-generation software, preparing sales forecasts, analyzing sales metrics, monitoring conversion rates, and collaborating on data analytics. The analyst will also work with the Media Department to identify products needing further promotion.

Requirements

• 4-year Market Analysis or equivalent degree.
• Ability to accept and follow instructions.

Nice To Haves

• Working knowledge of CRM and lead-generation systems (preferably Infor, ZoomInfo)
• Strong aptitude and preference for working with numbers and statistics
• Goal-oriented, results-focused team member

Responsibilities

• Learn and master all relevant in-house CRM and lead-generation software.
• Monitor, analyze, and prepare marketing reports regarding lead generation and lead follow-up utilizing lead-generation tools (e.g. ZoomInfo, Infor Customer Portal, web chats.)
• Input and distribute web chat leads.
• Utilize CRM application to: Prepare sales forecasts, Analyze sales metrics and segment performance (A vs. B), Monitor quote-to-order conversion rates, Ensure win/loss report data from the sales team are captured, Collaborate on UCC data analytics, Monitor and report sales teams’ usage of eMediate app.
• Work with Media Dept to identify those products in need of further promotion through web, social media, print, etc.
• Prepares special reports, as needed.
• Assists in miscellaneous duties within the department.
• Demonstrate a commitment to an Injury-Free Environment by complying with all aspects of the corporate environmental, health and safety program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees