Marketing Analyst, Supply Chain (Co-op)

Loblaw Companies Limited•Brampton, ON

9d•$52,000 - $71,500

About The Position

At Loblaw, we help millions of Canadians get through their best days, worst days, celebration days, and every day. Through our innovation and quality products, we’re here for our friends, neighbours, family members and colleagues. We succeed through collaboration and commitment and set a high bar for ourselves and those around us. We’re looking for adaptable people who are thrilled to join us in our goal of helping Canadians Live Life Well®. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. We promote leaders at every level and support our people to follow their passion. We are looking for a creative, analytical, and driven Summer Student to support the growth of our Supply Chain as a Service (SCaaS) suite. This role is an exciting opportunity to work at the intersection of marketing, supply chain, and technology, helping to position our solutions as a leading offering in the market. You will play a key role in expanding our reach, strengthening our brand, and developing targeted marketing strategies that connect with vendors and partners across the network.

Requirements

Currently enrolled in a post-secondary program in Marketing, Business, Supply Chain, or a related field
Strong interest in marketing strategy, digital campaigns, and brand development
Comfortable working with data and drawing insights to inform decisions
Creative thinker with the ability to bring forward new ideas and challenge the status quo
Strong communication skills (written and verbal)
Detail-oriented with the ability to manage multiple priorities

Responsibilities

Support the development of creative marketing initiatives to attract new vendors and grow adoption of our SCaaS solutions
Help position our offering in line with our strategic direction and value proposition
Assist in building targeted messaging tailored to different customer segments
Use MoEngage as a primary platform to build and deploy marketing campaigns
Create, test, and optimize email, push, and in-app messaging journeys
Monitor campaign performance and recommend improvements based on engagement metrics
Support updates and enhancements to website content to ensure consistent and compelling branding across the SCaaS suite
Help refine how we communicate our value proposition, differentiators, and success stories
Collaborate with internal teams to ensure alignment across all marketing touchpoints
Analyze campaign and platform data to identify trends, opportunities, and areas for improvement
Translate insights into actionable recommendations to refine our marketing strategy
Support reporting on key performance indicators (engagement, conversion, reach, etc.)
Research industry trends, competitors, and emerging opportunities in supply chain and logistics
Identify new channels and creative approaches to expand awareness of our SCaaS offering
Bring forward fresh ideas on how to better connect with our target audience