Marketing Analyst - Merchandise Operations

Continental•Fort Mill, SC

2d•Hybrid

About The Position

The Continental Marketing team is looking for a Merchandise Operations / Partnership Marketing Analyst to join our team in support of the Continental and General Tire brands. As part of the marketing team, the Partnership Marketing Analyst will foster a strong relationship with Continental’s sales team and work closely with the Marketing, Creative, Content & Communications to create best-in-class marketing solutions for our dealer partners. The Partnership Marketing Analyst will be responsible for managing internal and external projects while collaborating with Continental’s various internal departments, sales team and dealer network. The Partnership Marketing Analyst will also be responsible for developing and managing marketing focused relationships with identified Continental customers. The ideal candidate must be able to work in a fast-paced, team-oriented environment where creativity, a positive attitude and passion are valued. Must have the ability to prioritize while multi-tasking and handle pressure with adherence to quality and deadlines while maintaining a high level of professionalism, courtesy and ethics.

Requirements

Bachelor’s in marketing, sales, communications or related
2+ years’ experience in partner/dealer support, marketing, or sales
Vendor management experience
Prior analytical and reporting experience
Proficiency in Microsoft Office applications
Mid-level excel skills (v-lookup, pivot reports, formulas)
Ability to listen and work collaboratively with team members from various customers as well as internal marketing, sales, product development and legal functions
Exceptional verbal and written communication skills, with a professional and polished style
Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening

Nice To Haves

5+ years of relevant professional experience in sales, marketing, or business analytics
Automotive Industry experience
Strong project management skills with attention to detail (PMP certification preferred)
Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven recommendations
Excellent interpersonal skills and a collaborative, solution-oriented approach
Working knowledge of print, creative work, production and fulfillment of physical merchandise, including end-to-end ordering and vendor management

Responsibilities

Execute, communicate, and monitor B2B marketing efforts such as (product information, sales tools, dealer support, and marketing assets) across multiple internal and external platforms.
Help develop sourcing and merchandising strategies and execute that strategy throughout our sales and dealer network while adhering to project schedules, communication plans and managing marketing materials for promotions across multiple departments.
Provide monthly reporting on B2B KPIs across the full operations of the internal and external platforms to determine actionable insights on utilization, inventory, budgeting, and engagement.
Research and understand the industry competitive landscape and create proposals as it pertains to sales and dealer support.
Own day-to-day operations of Dealer Marketing Suite (digital storefront supporting our B2B channel with marketing, sales, and dealer resources) and partner cross-functionally to drive enhancements and adoption or current and future marketing tools.
Contribute to the development and oversee production, warehousing and fulfillment of assets for promotions, product, and other marketing materials.
Manage multiple vendor partners (print/production/fulfillment), including relationship management, required documentation, and spend tracking/reporting for promotions, marketing tools, and product launches.
Collaborate with Continental’s internal teams (product management, pricing, customer service, sales, marketing) to achieve timely completion and accurate execution of projects and strategic initiatives.
Identify areas of opportunity, working with sales, to improve utilization of already existing marketing tools such as salesman incentive programs, partnership marketing programs, and warranty programs.
Conduct research to gather valuable information regarding current and new solutions that can help Continental’s engagement with its customers, such as digital solutions, enhancements, or operational improvements that consider new market trends (Examples: QR Code utilization, mobile applications, eCommerce best practices, AI tools, etc.)
Responsible for aligning and executing B2B marketing newsletters to internal and external stakeholders.
Manage communications to sales team for dealer support updates and initiatives
Coordinates between dealer needs with internal/external production schedules for ease and economies of scale
Develop/upkeep of product specific consumer/B2B promotional materials
Responsibility for invoices, POs and tracking of marketing material spend related to DMS and special projects