Marketing Analyst, Global Marketing

Neogen Corporation

1d•Onsite

About The Position

Neogen is seeking an experienced Marketing Analyst, Global Marketing to serve as a senior analytical partner connecting market intelligence, marketing performance, and business outcomes across our global organization. This role will lead complex marketing analytics and market intelligence initiatives that support global demand generation, commercial strategy, and investment decisions. The Marketing Analyst will provide expertise across campaign performance, pipeline attribution, account-based marketing (ABM), competitive intelligence, market sizing, segmentation, and marketing data strategy. Operating with a high degree of independence, this role will transform complex, multi-source data into actionable insights for senior marketing and commercial leaders. The Marketing Analyst will also identify opportunities to automate reporting, strengthen data quality, and establish scalable analytical approaches that can be used consistently across regions and business teams.

Requirements

Bachelor's degree in Business, Marketing, Data Analytics, Economics, or a related field
8+ years of professional experience in marketing analytics, marketing operations, business intelligence, data analysis, market intelligence, or a related analytics-focused role
Hands-on experience with Salesforce CRM, including reporting, campaign data, and data import/export workflows
Demonstrated experience using Microsoft Power BI to develop dashboards and reporting solutions from multiple data sources
Experience using a marketing automation platform such as Eloqua, Marketo, or HubSpot
Experience analyzing marketing performance across multiple channels, such as paid search, display, social media, email, eCommerce, or events
Experience analyzing marketing funnel, pipeline, campaign performance, or revenue attribution data
Experience working with large datasets using Excel and SQL
Experience developing recurring reports, dashboards, and analytical deliverables for business or executive stakeholders
Experience translating complex quantitative and qualitative data into actionable business insights
Experience managing multiple analytical projects or workstreams with cross-functional stakeholders
Strong analytical and problem-solving skills
Strong written and verbal communication skills
Ability to independently manage priorities, deadlines, and deliverables in a global, cross-functional environment

Nice To Haves

Experience with account-based marketing platforms such as Demandbase, 6sense, or Terminus
Experience using Python or similar scripting tools for data analysis, workflow automation, or reporting automation
Experience supporting global or multi-region marketing organizations across North America, EMEA, LATAM, or APAC
B2B marketing or demand generation experience within food safety, animal health, diagnostics, life sciences, or another technical or regulated industry
Experience conducting market sizing, segmentation, competitive intelligence, or market share analysis
Experience developing or supporting marketing attribution methodologies
Experience building audience segmentation frameworks for ABM or targeted marketing programs
Experience automating recurring reporting or replacing manual processes with scalable data workflows
Experience supporting annual planning, forecasting, budgeting, or strategic investment decisions through analytics
Experience presenting analytical findings and recommendations to senior business leaders
Experience with tools or platforms such as GA4, Optimizely, or Jira

Responsibilities

Lead end-to-end performance analytics for global demand generation programs, including ABM, paid media, email, eCommerce, and events
Develop analytical frameworks that connect marketing activity to pipeline, revenue, customer engagement, and broader business outcomes
Build and maintain advanced dashboards and reporting solutions in Power BI and Salesforce to provide visibility into pipeline contribution, campaign ROI, channel effectiveness, and marketing performance
Monitor and analyze full-funnel performance, including MQL-to-SQL conversion, pipeline velocity, cost per lead, customer engagement, and revenue attribution
Analyze complex campaign and audience data across Salesforce, Demandbase, Eloqua, Google Ads, LinkedIn Campaign Manager, Microsoft Advertising, and other marketing platforms
Lead the automation of recurring reporting processes, including monthly reporting, quarterly business reviews, executive reporting, and other recurring analytics
Establish scalable reporting approaches that improve accuracy, consistency, efficiency, and accessibility across global marketing teams
Monitor and analyze global market trends, industry dynamics, customer behavior, and regulatory developments relevant to Neogen's markets
Conduct competitive intelligence related to product launches, pricing activity, partnerships, positioning, and go-to-market strategies
Translate competitive and market intelligence into concise, actionable insights for marketing and commercial leadership
Lead and support market sizing and opportunity analysis, including TAM, SAM, SOM, segmentation, and market share modeling
Integrate voice-of-customer data, field insights, third-party research, and internal data to identify market opportunities and unmet customer needs
Identify emerging trends, whitespace opportunities, and changes in customer buying behavior that may influence marketing or commercial strategy
Provide subject matter expertise for marketing data quality, account segmentation, CRM hygiene, campaign member accuracy, and reporting standards
Develop and maintain audience segmentation frameworks supporting ABM and other targeted marketing strategies
Design and improve automated data workflows connecting marketing platforms, CRM data, and business intelligence tools
Partner with Sales, Finance, Marketing Operations, IT, and regional marketing teams to establish consistent data definitions, attribution methodologies, and reporting standards
Serve as a senior analytical partner to marketing and commercial leaders, providing insights that support campaign strategy, portfolio priorities, resource allocation, and investment decisions
Support annual planning, long-range forecasting, and budget processes through market, customer, and marketing performance analysis
Develop executive-level presentations that translate complex data into clear business implications and recommendations
Provide analytical guidance and expertise to cross-functional and regional stakeholders
Identify and lead continuous improvement opportunities across marketing analytics, reporting, data quality, and automation
Manage multiple complex analytical initiatives with significant independence while balancing priorities and stakeholder needs across a global organization