Marketing AI CoCo Product, Director (Secondment 9-12 Months)

Pfizer•New York City, NY

3d•Hybrid

About The Position

The Marketing AI Product Specialist for CoCo is responsible for scaling CoCo, Pfizer's first AI-native marketing product, from pilot to enterprise adoption. CoCo enhances manual workflows by providing dynamic, insight-driven access to brand performance, business insights, campaign optimization, and omnichannel orchestration across campaigns. This role supports adoption and product management by facilitating cross-functional scaling across AIA. The specialist acts as a critical link between Commercial Business Units and Pfizer’s AI Accelerator, supporting the adoption and impact of Pfizer’s Commercial AI Accelerator tools with deep BU and functional expertise. The role involves learning and supporting the full lifecycle of bringing an AI capability to market, from requirement gathering through adoption and productivity, leading a new product to brands across commercial. It requires developing a working fluency in AI-native work, understanding how to integrate AI tools into marketing and field cycles, and evaluating them as a business owner. The specialist will shape how commercial teams engage with AI, influencing culture and ways of working in the AI era, and grow influence across functions by operating at the intersection of business strategy, technology, and change management.

Requirements

Must have a bachelor's degree with at least 8+ years of experience.
Strong experience with marketing, analytics, AI fluency, product management, and/or commercial technology tools (in line with SME day to day work).
Demonstrated interest in AI‑enabled solutions and their application in marketing and fieldforce effectiveness.
Ability to bridge business strategy and technical execution, translating complex concepts into actionable guidance.
Permanent work authorization in the United States.

Nice To Haves

Master's degree with at least 7+ years of experience; OR a PhD with 5+ years of experience; OR a MD with 4+ years of experience.
Breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Responsibilities

Learn and support the full lifecycle of bringing an AI capability to market — from requirement-gathering through adoption to productivity, supporting a new product to brands across commercial.
Routinely engage with BU champions to gather and prioritize feedback.
Plan and run Business Acceptance Testing (BAT) to ensure solutions meet real‑world commercial needs, accountable for feedback consolidation.
Translate/support specialized requirements, KPIs, and use cases.
Collect, synthesize, and prioritize feedback from end users and stakeholders in relevant BU.
Develop a working fluency in AI-native work, understanding not just what tools do, but how to integrate them into the cycle of field and marketing and what to evaluate as a business owner to launch AI workstreams.
Shape how commercial teams drive product scale with AI, taking this early opportunity to influence culture and ways of working in the era of AI.
Act as a trusted advisor to accelerate adoption, impact, and continuous improvement of AI‑enabled commercial capabilities.
Grow influence across functions by operating at the intersection of business strategy, technology, and change management, bringing subject matter expertise and gaining new cross-functional skills.
Provide deep Business Unit knowledge and functional details (e.g. Analytics, Media, Digital) to ensure detailed requirements for BU-specific functionality.