Marketing AI Engineer

Sonar•Austin, TX

12d•Onsite

About The Position

Sonar is seeking a Marketing AI Engineer to design, build, and maintain AI agents and automated workflows that enhance the marketing function's impact. This role involves collaborating with marketing stakeholders to understand their processes, identify automation opportunities, build and iterate on solutions, and report on efficiency and impact. The ideal candidate will have a strong understanding of marketing processes and the ability to build reliable automations, or be an automation engineer with deep knowledge of marketing operations.

Requirements

3+ years of experience in marketing operations, automation engineering, or a closely related role with a track record of building workflows or automations that measurably improved team efficiency.
Deep, hands-on knowledge of marketing processes and tools, including CRM (Salesforce), marketing automation, campaign ops, analytics, and content workflows.
Experience with no-code/low-code automation platforms (e.g., Make, Zapier, n8n) and comfort extending them with scripting (Python and/or JavaScript).
Working familiarity with AI agent frameworks (e.g., LangChain, Claude Agent SDK, OpenAI Assistants) or a demonstrated ability and appetite to ramp quickly.
Experience integrating with third-party APIs and working with marketing data structures (e.g., Salesforce, HubSpot, GA, Marketo).
Strong analytical skills and experience building performance dashboards and reporting for deployed automations.
Clear communication skills to explain automation functionality and impact to non-technical stakeholders and translate requirements into technical specifications.
Intellectual curiosity and a bias to build, staying current on the fast-moving AI landscape.
Bachelor's degree in Marketing, Business, Computer Science, or a related field.

Responsibilities

Map and prioritize automation opportunities by working closely with marketing teams to understand their day-to-day processes and identify where AI agents and automated workflows can eliminate manual work, reduce errors, or unlock new capabilities.
Design and build AI agents and automated workflows to streamline marketing processes, including content production, campaign operations, reporting, lead routing, and personalization.
Deploy and maintain automations, managing the full lifecycle from initial release through ongoing monitoring, debugging, and iteration to ensure reliability and performance.
Track and report on workflow automation metrics such as time saved, error rates, throughput, and business impact, providing regular dashboards and summaries to marketing leadership.
Continuously evaluate new AI models, agent frameworks, and automation platforms to inform adoption and experimentation strategies for Sonar marketing.
Collaborate with the Marketing Tooling & AI Operations Manager to understand the existing tool stack, ensure reliable integration of automations, and drive adoption of new AI-powered capabilities.
Design automations that handle marketing data responsibly, focusing on data quality, privacy, and auditability across all deployed workflows.
Produce clear documentation for all deployed agents and workflows, and conduct internal enablement sessions to help the marketing team understand and effectively use the built solutions.