AI Outbound Marketing Manager

Ashby • ,

2d • $120,000 - $165,000 • Remote

About The Position

This role exists to close the gap in optimizing and refining outbound marketing campaigns. The ideal candidate will be deeply curious, possess great taste, and be energized by optimizing campaigns to perfection, institutionalizing learnings, and scaling them into thoughtful, valuable, and high-converting campaigns. You will be the owner of everything that happens after a Scaled Outbound campaign goes live, ensuring continuous improvement and thoughtful messaging at scale.

Requirements

• Marketing side: Demand gen, growth, or lifecycle/outbound marketing experience at a B2B SaaS company, where you personally wrote and optimized cold sequences.
• Sales side: Multiple years in outbound sales, starting as a BDR/SDR, with experience running your own outbound, building lists, writing sequences, and sourcing pipeline from cold outbound at volume.
• Written cold email and/or LinkedIn sequences and been measured on their production.
• Worked in a sequencing or sales engagement tool (Instantly, Smartlead, HeyReach, or similar) and can read performance data independently.
• Reach for AI to compress work, including research, first drafts, pattern-finding in performance data, or building small tools.
• Care about pipeline, not MQLs.
• Creative experimental mindset, strong opinions about good copy, and willingness to test unconventional approaches.
• Energized by optimization rather than just creation.
• Copy and customer obsessed, with the ability to understand buyers and diagnose underperforming sequences.
• Fluent in reading campaign performance data and translating it into action.
• Experience running cold outbound sequences (email or LinkedIn).
• Ability to own something horizontal that raises the performance of all campaigns.
• Ability to get fluent in new tools quickly.

Responsibilities

• Optimizing and scaling outbound campaigns through iterative experimentation to improve quality and ensure the right message lands at the right time with the right contact.
• Co-owning email and LinkedIn sequences with the Program Manager to refresh sequences, develop new angles, and prevent fatigue, ensuring automated motion improves over time.
• Owning copy optimization and conversion, diagnosing and fixing underperforming sequences, and tuning the Twain prompt library for personalized copy at volume.
• Translating performance data into action by owning QA and performance analysis for automated motion, concluding what works and doesn't, and redesigning/optimizing for conversion.
• Collating and integrating materials and learnings from Sales, PMM, and Content to pull fresh proof points, launches, and data into active sequences.
• Co-owning program-level physical touches, including ICP-tailored gifting and event invitations.

Benefits

• Competitive salary and equity.
• 10-year exercise window for stock options.
• Unlimited PTO with four weeks recommended per year.
• Twelve weeks of fully paid family leave in the US.
• Generous equipment, software, and office furniture budget.
• $100/month education budget with more expensive items covered with manager approval.
• Top-notch health insurance for you and your dependents with all premiums covered (US).
• 401k match (US).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed