AI Marketing Operations Manager

Vidyard

8d•Remote

About The Position

Vidyard is seeking an AI Marketing Operations Manager to join their Demand Generation team. This role focuses on building and administering signal-based campaign and lifecycle automation for both PLG and SLG motions. The manager will work with various tools like data warehouses, marketing automation platforms (Marketo, HubSpot), Salesforce, and Clay to translate product usage and account signals into triggered plays. AI is integral to this role, involving orchestration of agents for multi-step campaign logic, using AI for quality assurance and monitoring of automations, and identifying workflows that can be automated. The emphasis is on hands-on building and problem-solving rather than years of experience with a single platform. This is a remote-first role open to candidates in Canada.

Requirements

Significant experience using AI to diagnose problems, analyze workflows, and build automation.
Experience moving between marketing automation platforms, CRMs, enrichment tools, and AI agent frameworks.
3+ years of experience in marketing automation, marketing operations, or GTM systems at a technology company.
Deep, demonstrated experience using AI to diagnose operational problems and build real automations.
Comfortable with modern automation and orchestration tools (Clay, Zapier, Tray, n8n, Gumloop, or similar) and able to learn new ones quickly.
Strong campaign and lifecycle logic skills: lead scoring, nurture design, journey mapping by persona and motion.
Working knowledge of Salesforce or a comparable CRM.
Working knowledge of SQL and API/webhook concepts.
Comfortable owning dashboards and reporting on funnel and pipeline performance, including UTM governance and lead source tracking.
Strong communication skills to translate technical logic into actionable insights for Sales, RevOps, and Product.
Working knowledge of data privacy requirements (GDPR, CCPA) as they apply to marketing databases.

Nice To Haves

Deep Salesforce administration experience is not the focus of this role.

Responsibilities

Lead design and execution of complex, multi-touch nurture and lifecycle programs across both PLG and SLG motions, utilizing triggers tied to buyer persona, motion, and journey stage.
Build and manage lead scoring models and engagement nurture logic.
Manage database health, forms, lists, and system assets.
Design and build AI-driven automation that turns product usage and enriched account data into triggered plays, orchestrating multi-step workflows across the data warehouse, marketing automation platform, and Clay.
Use AI agents to monitor campaign and lifecycle automations in production, identifying breakages, flagging anomalies, and proposing fixes.
Own data enrichment strategy and execution using Clay to maintain complete and properly segmented contact and account records.
Implement and maintain tracking for marketing campaigns, including UTM governance and lead source attribution.
Build and maintain dashboards covering campaign performance, funnel and pipeline metrics, and program ROI.
Maintain lead capture, routing, and scoring frameworks for a clean handoff to Sales.
Ensure marketing program data flows accurately into Salesforce.
Maintain data governance practices for GDPR, CCPA, and other relevant privacy requirements.