Marketing AI & Automation Specialist

Dorado Software Group

18h

About The Position

This is a brand-new, high-impact role at the heart of our marketing engine, and a rare chance to build an AI-led marketing function from the ground up. You'll be the force that turns AI from a buzzword into real velocity: orchestrating the tools, workflows, and clean data foundation that let us move faster and target smarter. Sitting at the intersection of marketing operations and applied AI, you'll design and maintain the intelligent workflows that power content, campaigns, and lead management across our global brands, Optitex and NedGraphics, while keeping HubSpot humming as a single, trusted source of truth. The payoff: a marketing team that spends less time on busywork and far more on the creative, high-impact decisions that move the business.

Requirements

A track record of at least 2 years in marketing operations, data, or AI, ideally in a fast-moving B2B or SaaS environment.
Deep, hands-on HubSpot expertise spanning administration, workflows, lead management, and reporting.
Real-world experience putting AI tools to work, with sharp instincts for where they shine and where they fall short.
Fluency with AI workflows, agents, and CRM-connected automation, with tools like HubSpot Breeze, Claude, ChatGPT, and Copilot.
A gift for designing and documenting processes that any non-technical colleague can follow with ease.
A data-driven mindset and the rigour to prove whether a workflow truly moves the needle.
Crisp written communication and an eye for detail that misses nothing.

Responsibilities

Architect, manage, and scale AI workflows that supercharge content creation, campaign execution, and sales enablement, such as drafting assistants, content repurposing pipelines, and lead-scoring agents.
Hunt down repetitive, high-volume tasks ripe for automation, then design the solution, deploy it, and prove the impact.
Evaluate and weave cutting-edge AI tools and agents into our marketing stack.
Craft and fine-tune prompts, set smart guardrails, and document workflows so the whole team can run with them confidently and consistently.
Safeguard output quality, accuracy, and brand consistency, continuously tuning workflows as the technology and our needs evolve.
Take full ownership of HubSpot day to day, using AI to streamline and automate contact properties, lifecycle stages, lead statuses, workflows, email campaigns, and reporting.
Partner with the Operations team and external partners to build AI SDR agents that scale our qualification process and outreach.
Harness AI to build and maintain dashboards and reports that deliver crystal-clear visibility into pipeline, campaign performance, and the marketing KPIs that matter.
Connect HubSpot seamlessly with our marketing and AI tools, keeping data clean, structured, and well governed.
Document CRM processes so teams across every region run from one consistent playbook.
Partner closely with marketing, operations, sales, and product teams to turn ideas into results.
Drive projects to the finish line on time, with clear, consistent communication across every stakeholder.