Marketing Advisor

Enbridge • North York, ON

10d • CA$85,000 - CA$100,000 • Hybrid

About The Position

At Enbridge, we are committed to delivering safe, reliable energy while driving financial excellence and innovation. We are seeking a Marketing Advisor to join our Utilities & Power Operations team in Ontario. In this role, you will lead and support the successful execution of integrated marketing campaigns, developing and implementing marketing strategies to support several programs and offerings for our existing customers. You will plan, build, and implement an annual marketing plan including outbound and inbound marketing activities to reach target audiences, drawing on expertise across content development and optimization, advertising, events planning, social media, email, print, and Customer Relationship Management (CRM) systems. If you're an organized, collaborative, and results-oriented marketing professional looking to make a meaningful impact on both customers and the business, we'd love to hear from you. Apply today and bring your expertise to Enbridge.

Requirements

• Related university degree and a minimum of 5 years of directly related experience, including experience designing and implementing targeted marketing programs, solutions, and services, as well as experience building and coordinating agency relationships.
• Superior relationship-building skills and demonstrated experience collaborating with multiple partners on key marketing initiatives.
• Strong, diverse technical and analytical skills, particularly in the areas of digital platforms, social media, and content management.
• Ability to work efficiently, manage competing priorities independently, with outstanding organization, project management, interpersonal, written, and verbal communication skills — and the ability to communicate in a clear, concise, and organized manner.

Nice To Haves

• MBA or advanced degree in Marketing
• Business-to-Business (B2B) marketing experience
• Energy conservation or energy efficiency experience

Responsibilities

• Lead and support the successful execution of integrated marketing campaigns across offline and online tactics and across business-to-business (B2B) markets.
• Manage multiple projects simultaneously with strong organizational skills, ensuring deadlines are met and deliverables align with marketing goals; measure campaigns and initiatives through analysis of results and data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
• Partner with market research and business intelligence teams to understand target customers' needs, values, preferences, requirements, and trends — and apply those insights to develop effective campaigns.
• Maintain strong working relationships and collaborate with internal clients, creative agencies, and brand and communications teams for delivery of an effective marketing plan — working closely with the agency of record to ensure best practices are applied through techniques and tools to develop effective, targeted campaigns based on market research, data insights, and past performance.

Benefits

• A flexible benefits program that allows each employee to select the level of coverage needed for their family in the areas of health, dental, insurance and disability.
• A paid maternity and parental leave benefit that offers up to 20 weeks of paid leave for birth-giving parents and up to 12 weeks for other eligible parents, providing flexibility and support during this important life event.
• Valuable retirement savings plans, including a savings plan with company stock as an investment option.
• Paid time off/vacation/sick, plus paid personal days off (depending on location), and paid holidays.
• An Employee and Family Assistance Program.
• A Wellness Program, which focuses on supporting healthier employees by providing tools, resources, and opportunities to improve physical, mental, social, and financial well-being.
• Enbridge’s FlexWork (hybrid work model) offers eligible employees (Manager and below) the option to work from home on Wednesdays and Fridays, opt for a compressed work week schedule, or have flexible start and end times. Role requirements determine your eligibility for each option.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level