Marketing Advisor II

iA Financial Group•Vancouver, BC

6d•CA$70,000 - CA$80,000•Hybrid

About The Position

Build the future with us Are you a dynamic marketing professional seeking your next challenge and eager to contribute to a company that helps clients feel confident and secure about their future? As a Marketing Advisor II, you will play a key role in enhancing our voluntary group insurance products through effective direct response marketing strategies across both digital and print channels. This position is a great opportunity to showcase your skills and fully realize your potential within a caring and trustworthy company. Here, people and their development are at the heart of our priorities, fostering an environment that encourages collaboration and innovation. We are searching for an experienced marketing professional who can expertly utilize direct response strategies in both digital and print to enhance our voluntary group insurance products. Join us as a Marketing Advisor II and become an integral part of our day-to-day operations team. You will play a crucial role in analyzing performance, devising recommendations, and driving impactful changes.

Requirements

Is known for their ability to create effective and professional marketing communications across various mediums.
Stands out for their collaboration skills, effectively partnering with Account Executives, management, and cross-functional teams to support clients, business initiatives, and major product launches.
Demonstrates strong project management, organizational, and prioritization skills, with the ability to coordinate meetings, manage multiple priorities, follow up on deliverables, and provide recommendations to ensure successful outcomes.
Is recognized for their adaptability, problem-solving abilities, and professional communication skills when navigating roadblocks, supporting projects, and collaborating with internal and external partners at multiple levels.
Has a degree in marketing or a related discipline, as well as experience in marketing, content creation, business improvement initiatives, staff training, and reviewing, verifying, and approving the work of others.
Advanced level of English and French proficiency, as the role requires candidates to be fully bilingual in French and English (both written and spoken communication), including creating, reviewing, and developing marketing content, collaborating with French-speaking Account Executives, internal partners, and external stakeholders, and supporting major product launches and business initiatives on a daily basis.

Responsibilities

Manage complex marketing campaigns for unique groups, new products, and promotional offers, while creating efficient processes and providing guidance to team members to support successful execution.
Develop marketing strategies, communication plans, and sales tactics to support divisional objectives, product launches, and key accounts.
Analyze campaign performance, identify opportunities for improvement, and implement recommendations to optimize results.
Collaborate with designers by providing direction and feedback on the creation and enhancement of marketing materials, while supporting the review and continuous improvement of French-language content.
Create compelling English and French content for a variety of channels, including websites, social media, sales collateral, brochures, proposals, presentations, sales letters, and email campaigns.