Marketing/Admissions Director

Campbell Street•Bettendorf, IA

9d•Onsite

About The Position

The Marketing/Admissions Coordinator is responsible for developing and executing marketing strategies to promote the facility, attract potential residents, and manage the admissions process. This role requires a dynamic individual with strong communication skills and the ability to effectively represent the facility to prospective residents, families, and referral sources. The coordinator will play a key role in driving occupancy rates and ensuring a smooth admissions process while working closely with the facility’s leadership team.

Requirements

Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field is preferred.
Previous experience in marketing, sales, or admissions, preferably within a healthcare or long-term care setting.
Proven track record of developing and executing successful marketing campaigns and managing admissions processes.

Responsibilities

Develop and implement marketing strategies and campaigns to promote the facility within the local community and beyond.
Create marketing materials including brochures, flyers, and digital content to highlight the facility’s services and benefits.
Build and maintain relationships with referral sources, including hospitals, physicians, and community organizations.
Organize and participate in community events, health fairs, and promotional activities to enhance the facility's visibility.
Manage the admissions process from initial inquiry to move-in, ensuring a seamless and positive experience for prospective residents and their families.
Conduct facility tours, provide information on services, and address any questions or concerns from potential residents.
Collaborate with the admissions team to ensure accurate and timely processing of admission paperwork and documentation.
Work with the clinical and administrative teams to coordinate move-in logistics and ensure readiness for new residents.
Maintain accurate records of inquiries, tours, admissions, and marketing activities.
Analyze and report on marketing campaign effectiveness, occupancy rates, and other key performance indicators.
Provide regular updates and feedback to the facility’s leadership team on marketing and admissions activities.
Provide exceptional customer service and support to prospective residents and their families throughout the admissions process.
Address any issues or concerns promptly and professionally to ensure a positive experience.
Follow up with recent admissions and referral sources to maintain relationships and gather feedback.
Work closely with the Regional Operations and Nursing Teams to ensure alignment with facility goals and to address any operational needs.
Support facility staff with marketing-related tasks and initiatives as needed.
Participate in team meetings and contribute to strategic planning and decision-making.