Marketing Activation Specialist, Foodservice

ConAgra Foods•Chicago, IL

6d•Hybrid

About The Position

Reporting to our Manager of Foodservice Marketing Activation, you will bring activation strategies to life through programs, tools, and assets that support external marketing initiatives and internal sales enablement. You will translate marketing strategies into compelling customer-facing and sales-support materials, manage distributor and broker marketing activities, support national and regional industry events, and help equip sales teams with the resources needed to drive business results.

Requirements

Bachelor’s degree required.
3+ years of marketing, sales enablement, customer marketing, activation marketing, or related experience.
Understanding of sales and marketing concepts and how distributors, brokers, operators, and direct customers engage with marketing programs.
Experience developing a broad range of marketing materials and campaigns, including sales collateral, digital advertising, presentations, event materials, and promotional programs.
Proficiency with Adobe Creative Suite or comparable creative and content development tools.
Strong project management, organizational, and operational skills with attention to detail.
Experience coordinating multiple initiatives and managing deadlines across cross-functional teams.
Analytical skills and experience using data to evaluate program effectiveness and guide decision-making.
Excellent verbal and written communication skills with demonstrated success working with internal and external stakeholders.

Responsibilities

Develop activation materials and campaigns including point-of-sale assets, advertising, promotional programs, presentations, distributor content, trade show materials, and customer-facing communications.
Translate marketing strategies into engaging tools, resources, and experiences that drive awareness, trial, and sales growth.
Manage distributor marketing programs and support broker-related marketing initiatives.
Assist with planning, coordination, and execution of national trade shows, industry events, customer engagements, and regional marketing activities.
Support sales teams and broker partners at distributor events, operator-facing activities, and industry shows.
Serve as the primary contact for designated industry organizations and external partners.
Develop and maintain product training content, systems, and resources that support sales team effectiveness.
Collect, analyze, and report activation, campaign, and sales performance metrics to identify opportunities and improve outcomes.
Support operational processes including vendor onboarding, invoice management, and budget tracking.
Partner with cross-functional teams to ensure marketing programs are executed on time and aligned with business objectives.
Travel up to 15% for trade shows, customer meetings, and industry events.