Marketing Activation Senior Manager

SIXT • Dallas, TX

12h • Onsite

About The Position

As Marketing Activation Senior Manager, you'll lead U.S. marketing activations that strengthen the SIXT brand, grow customer engagement and loyalty, and drive direct revenue. Serving as a key connection between SIXT's global marketing strategy and U.S. market execution, you'll lead a portfolio of initiatives across brand, growth, loyalty, and sponsorships, translating business priorities into locally relevant campaigns and experiences. Your scope will include high-visibility initiatives such as SIXT's flagship U.S. sports partnership alongside broader market activation and customer growth programs. You'll combine strategic thinking with hands-on execution, collaborating across regional and global teams, external partners, and key stakeholders to turn marketing opportunities into measurable business results.

Requirements

• 5–7+ years of experience in brand marketing, sponsorship activation, partnership marketing, experiential marketing, field marketing, integrated marketing, or a related discipline
• Demonstrated experience activating sponsorship or partnership assets across multiple channels such as media, digital, social, events, hospitality, and experiential programs, with the ability to translate sponsorship rights into integrated campaigns with clear business objectives
• Strong project management skills with experience coordinating multiple internal and external stakeholders, operating hands-on where responsibilities extend beyond a single marketing specialty
• Ability to work effectively across regional and global teams within a matrixed organization, with experience supporting broader brand, customer growth, loyalty, or integrated marketing initiatives
• Data-driven mindset with experience measuring campaign performance and translating results into actionable recommendations
• Excellent communication, presentation, and stakeholder management skills

Responsibilities

• Lead end-to-end activation of SIXT's flagship U.S. sports partnership, maximizing assets across media, digital and social content, events, hospitality, ticketing, brand integrations, and partner communications to support brand and business objectives.
• Bring marketing concepts to life by managing messaging, creative development, approvals, logistics, and execution across channels, creating cohesive experiences.
• Collaborate with global marketing teams to produce locally relevant marketing initiatives that support customer acquisition and direct revenue growth, translating broader brand priorities into market-specific campaigns, launches, events, and other high-impact projects.
• Build and manage a network of freelancers and agencies across priority U.S. markets to produce culturally resonant campaigns at speed, vetting and onboarding while maintaining brand consistency and quality.
• Define and monitor KPIs across marketing initiatives, evaluate impact on customer acquisition, loyalty, direct bookings, revenue, and brand performance, and translate results into actionable recommendations for U.S. and global stakeholders.

Benefits

• Comprehensive Health Insurance Access healthcare coverage (medical, dental, vision)
• Life insurance
• Critical illness
• Hospital indemnity
• Pet insurance
• 401k retirement plan
• Access to Claude by Anthropic and SIXTgpt
• PTO, sick leave, floating paid holidays
• Exclusive Employee Rentals
• Free parking
• Ample opportunities for professional advancement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed