Marketing Account Manager

PCCA•Houston, TX

About The Position

The Marketing Account Manager is charged with successfully planning and executing marketing strategies to increase sales and utilization of PCCA products, services and business units. Working within our in-house agency team, this role leads cross-functional account teams and balances strategic planning with hands-on execution.

Requirements

Bachelor's degree in marketing, communications, business or a related field
6 to 10+ years in marketing roles with progressively expanded responsibilities, including at least two years in a marketing or advertising agency (or in-house agency) managing accounts and client relationships, including: Development and execution of marketing strategies and campaigns that grew sales, increased customers, gained audiences and generated a significant return on investment, Contribution to digital marketing platforms including website, email and social media, Development of key metrics to track and report the impact of overall and specific marketing efforts
Excellent communications skills, including written, verbal and public speaking
Skilled at building consensus and guiding stakeholders at all levels toward agreed-upon priorities and timelines
Solves problems independently, adaptable to changing needs and make decisions that align with business goals
Ability to manage and prioritize multiple campaigns and projects for core business and individual accounts/business units
Motivated to stay continually informed of the latest marketing and digital trends

Responsibilities

Develop and maintain a detailed understanding of the compounding industry, PCCA’s core business, departments and individual accounts/business units.
Assist the Director of Accounts in annual strategic marketing planning for PCCA’s core business, assigned departments and business units.
Develop and implement multi-platform marketing and communications campaigns/programs for assigned accounts/business units in collaboration with stakeholder teams, Creative Director and Director of Accounts.
Manage accounts using agency best practices and processes, building strong relationships and ongoing communications with account stakeholders (including Director of Accounts, VP of Communications and Chief Marketing Officer) to ensure alignment of account goals, strategies and tactics, including: Collecting input/content, Writing creative briefs, proposals and plans, Running meetings – setting agendas, leading discussions, following up, Setting deadlines and task assignments to ensure on-time execution/delivery.
Confidently and professionally hold stakeholders at all levels to agreed-upon priorities, timelines and processes while maintaining a collaborative culture.
Monitor content and design for accuracy, consistency with corporate strategies, messaging platforms and brand guidelines, Presenting creative/campaign elements for review/approval, Developing and managing account budgets, including outside production costs, Reporting campaign/plan results, including data-driven insights and recommendations for strategy improvement.
Leverage and optimize marketing channels for maximum effective reach.
Champion and facilitate the increased use of digital marketing tools and support infrastructure for expanded lead generation and qualification, improved customer experience, increased targeting capabilities and impactful personalization.
Maintain proficiency with the PCCA project management software and collaborate with Marketing Operations to ensure deadlines and goals are met.
May lead and directly manage marketing account coordinators and/or marketing account specialists.