Marketer for Senior Living

Bridgeway Park Senior LivingCanton, MI
Hybrid

About The Position

We are thrilled to announce that Bridgeway Park Canton Senior Living Community is under new management! With fresh leadership and a renewed commitment to excellence, we are excited to continue fostering a warm, caring, and vibrant environment for both our residents and staff. As part of this exciting transition, we are actively looking to expand our team with dedicated and compassionate professionals who are passionate about making a difference in the lives of our seniors. We are looking for a strong leader that is ready to collaborate with an established team to grow the census! The marketer will be responsible for the internal and external marketing of the community, works closely with all levels of the organization to ensure that the brand, image, and reputation of the community are viewed as excellent. This building offers specialty programs that other communities do not have, giving them the advantage over competitors and the ability to truly provide excellent care.

Requirements

  • Knowledge of creating and driving sales culture in the community with positive influence and attitude
  • Knowledge of the Senior Living industry and understanding the difference of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)
  • Exceptional communication skills
  • Self-starting, focused, goal-oriented
  • Business Development: 2 years (Required)
  • Sales: 2 years (Required)
  • Driver's License (Required)
  • Travel: 75% (Required) – local travel to networking events, referral sources, and assessments

Nice To Haves

  • Senior Healthcare: 2 years (preferred)

Responsibilities

  • Internal and external marketing of the community
  • Collaborate with an established team to grow the census
  • Ensure that the brand, image, and reputation of the community are viewed as excellent
  • Create and drive a sales culture in the community with positive influence and attitude
  • Identify new strategies to increase visits to the community
  • Build relationships with hospitals, Skilled Nursing Facilities, and specialty physician offices to drive business and Sales into an assisted living community
  • Communicate daily to the Executive Director and Director of Sales of the community regarding Sales appointments and/or leads
  • Achieve and exceed census goals
  • Generate leads, schedule and execute tours, manage customer relationship management (CRM) system
  • Self-schedule appointments that can impact Sales in the community
  • Develop a business development plan and develop integral referral relationships in the community
  • Understand the competitors in the market and understanding points of difference in our community

Benefits

  • Medical, dental, and vision insurance
  • Paid time off
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