Market Strategy & Growth Leader
About The Position
The Market Strategy & Growth Leader is a customer-facing commercial strategy role responsible for developing and executing North American market strategy and commercial plans for assigned Grid Automation, Sensing, and Diagnostic Solutions. The role assesses and sizes markets, defines segmentation and target accounts, and connects regional market realities with global product-line and long-term product strategy. The position develops regional positioning, value propositions, customer use cases, go-to-market plans, and a sales playbook. It defines the end-to-end solution architecture—including hardware, software, licensing, integration, deployment, and total cost of ownership—and helps ensure consistent, commercially viable positioning. The role works with Marketing to create demand and engages customers through presentations, demonstrations, and strategic discovery conversations. The leader owns early-stage prospecting and qualification, then hands qualified opportunities to Sales and supports their progression with market, competitive, and solution context. The role does not own sales execution or account management. It is accountable for market assessment, target-account quality, pipeline growth from qualified prospecting, pilots and proofs of concept at target accounts, and profitable growth and gross margin by segment. The position is remote and requires 25–50% travel as needed.
Requirements
- Bachelor's degree in Power Engineering or another technical field, or equivalent work experience.
- At least 5 years of experience working with Utilities and/or Large Industrial customers on Automation & Control, Reliability, Telecom Infrastructure, or Power & Asset Management topics.
- At least 3 years of experience in a commercial role, such as sales, account management, business development, or strategy.
- At least 5 years of experience in business planning, market strategy, or commercial analysis.
- Ability to travel as required, approximately 25–50%.
Nice To Haves
- Entrepreneurial mindset and ability to develop and drive market opportunities and growth initiatives end-to-end.
- Ability to lead through influence across Marketing, Sales, Product, Commercial Operations, and Engineering without direct authority.
- Proactive, self-starting, execution-oriented approach with clear ownership and discipline.
- Ability to synthesize quantitative market data and qualitative customer input into market strategy and communicate persuasively to customers and leadership.
- Strong financial and analytical skills, including comfort building market models, segmentation frameworks, and go-to-market strategies.
- Strong prioritization and time-management skills in dynamic environments with competing priorities.
- Comfort presenting to customer audiences and conducting product demonstrations without being a technical subject-matter expert.
- Ability to distill complex market dynamics and solution architecture into compelling executive briefs.
Responsibilities
- Assess and size the North American market, including TAM, SAM, and SOM; identify market trends, adoption patterns, regulatory drivers, and competitive positioning.
- Develop and maintain market segmentation criteria, priority customer types, buyer personas, and standardized target-account lists.
- Provide North American market intelligence, segmentation, regulatory trends, and competitive findings to Global Product Line teams.
- Support Long Term Strategy planning by providing regional insights and a multi-year market perspective for 3–5 year product strategy.
- Develop regional positioning, value propositions, customer use cases, go-to-market approaches, and a sales playbook.
- Define and maintain end-to-end solution architecture covering hardware, software, licensing, integration, deployment, and total cost of ownership.
- Coordinate with Marketing on thought leadership and lead generation; speak at customer events and conduct product demonstrations.
- Identify and qualify new opportunities through market discovery conversations and pitches, then hand off opportunities to Sales when a commercial approach is defined.
- Support qualified opportunities through the sales cycle by providing market, competitive, and solution-architecture context and attending key customer engagements.
- Champion the solution internally by educating Growth, Sales, and business-line teams; train Sales on positioning and solution architecture at launch and after material updates.
- Capture and share market insights and customer learning with internal teams.
- Deliver market assessments and accurate target-account lists; contribute to qualified pipeline growth, customer pilots and proofs of concept, and profitable solution growth and gross margin.
Benefits
- Medical, dental, vision, and prescription drug coverage
- Health Coach access and a 24/7 nurse-based resource
- Employee Assistance Program with 24/7 confidential assessment, counseling, and referral services
- GE Vernova Retirement Savings Plan 401(k) with company matching and company retirement contributions
- Fidelity resources and financial planning consultants
- Tuition assistance
- Adoption assistance
- Paid parental leave
- Disability benefits
- Life insurance
- 12 paid holidays
- Permissive time off
- Discretionary annual bonus eligibility
- Professional development and competitive compensation
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What This Job Offers
Job Type
Full-time
Career Level
Senior
