Market Segment Manager

ITW • Appleton, WI

8h • Hybrid

About The Position

The MIG Gun Division (Bernard & Tregaskiss) of Miller Electric, an ITW Company, is seeking a Market Segment Manager to help identify and evaluate growth opportunities across the Automation, Manufacturing, ConFab, and Light Industries segments. In this role, you'll lead market exploration, competitive analysis, and strategic planning efforts to better understand customer needs, market dynamics, and emerging opportunities. Working closely with Product Management, Engineering, Sales, Finance, Operations, Marketing, end users and other ITW Welding divisions, you'll provide insights that inform business decisions, support long-term planning, and help guide investments across our semi-automatic and robotic welding portfolio. You'll join a creative and supportive team that values curiosity, strategic thinking, and collaboration. Ideally, you'll be located near Beecher or Chicago, IL, Appleton, WI, Windsor, Ontario, or a major airline hub to facilitate in-person collaboration with colleagues and customers. If you enjoy combining market insight, customer understanding, and strategic thinking to support business growth, we'd welcome the opportunity to talk with you.

Requirements

• Bachelor's degree in Business, Marketing, Engineering or a related field is required.
• Minimum of seven years of experience in strategic marketing, market research, product management, business development or a related role, preferably in B2B markets.
• Proven success in market validation, segment strategy or new-market entry.
• Experience with primary research, market sizing, competitive analysis and business-case development.
• Proficiency with Microsoft Excel and PowerPoint is required.
• Ability to travel up to 30% within the United States, Canada and internationally.
• Desire and drive to advance and grow within the organization.
• Experience evaluating markets, identifying opportunities, and using data to support business decisions.
• Comfort working with both qualitative and quantitative information.
• Ability to translate complex findings into clear recommendations for a variety of audiences.
• Strong business and financial acumen.
• Effective communication skills.
• Ability to build relationships across functions.
• Organized, adaptable, and able to manage multiple priorities while working through ambiguity.
• Approach challenges with curiosity, sound judgment, and a collaborative mindset, balancing the needs of the division with broader business objectives.

Nice To Haves

• MBA or equivalent master's degree is preferred.
• Experience with industrial products, welding, automation or distribution channels is preferred.

Responsibilities

• Identify and evaluate new growth opportunities by exploring emerging markets, adjacent applications, and unmet customer needs across the welding industry.
• Conduct customer interviews, site visits, market research, and competitive analysis to understand market dynamics, customer challenges, and areas of opportunity.
• Assess opportunities, build business cases, and provide recommendations to support strategic decision-making and future investment priorities in collaboration with Product Management, Engineering, Sales, and Division Leadership.
• Gather and translate market intelligence into insights that support business planning and decision-making.
• Monitor customer, competitor, industry, technology, and channel trends to understand market dynamics and emerging opportunities.
• Provide recommendations that inform segment strategies, product roadmaps, and long-term planning across the MIG Gun Division and ITW Welding by combining market research with sales, profitability, and channel performance data.
• Contribute to cross-functional initiatives focused on improving pricing, market share, channel performance, and go-to-market effectiveness using ITW Toolbox principles.
• Apply customer and market insights to identify areas for improvement, support process enhancements, and help establish best practices across the organization.
• Define success measures, track results, and share learnings to contribute to continuous improvement efforts that support the division's growth objectives.

Benefits

• 401(k) match PLUS an additional retirement contribution
• 11 paid holidays
• 5 sick days
• Vacation time
• Company-Paid Insurance – Life, AD&D, Short-Term & Long-Term Disability insurance
• 4 weeks of paid parental leave
• Adoption reimbursement
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level