Market Researcher

International Data Group

6d•Hybrid

About The Position

IDC, a global leader in technology market intelligence, is seeking a market researcher to join their team. This role requires a mix of analytical abilities, attention to detail, proficiency in research methodologies, alongside excellent communication skills to convey complex information effectively. The market researcher will play a crucial role in interpreting data, staying abreast of IT market trends and events, supporting their team with in-depth research, and working collaboratively to meet research objectives. The market researcher will play a crucial role in supporting the authorship and delivery of IDC’s market intelligence products and services in a rapidly evolving information technology landscape. The role will focus on utilizing the latest market research methodologies and tools to uncover relevant data from internal and external data sources and synthesizing into market research content assets.

Requirements

Bachelor’s degree required; (business, economics, management information systems, technology marketing, product management or related field).
2-3 years of experience in market research, consulting, or analysis, ideally in the information technology sector, with knowledge in the energy/resources/oil and gas/manufacturing domain, with a flair toward writing research content.
Outstanding written and strong verbal communication skills.
Proven ability to manage multiple assignments and meet tight deadlines.
Strong interpersonal skills and the ability to collaborate with and across teams globally.
Experience with office productivity tools such as Microsoft Word, Excel, and PowerPoint.
Some experience with any AI tools such as MS CoPilot, Google Gemini, Perplexity, ChatGPT, or other similar tools.
A strong interest in the IT market, including, but not limited in topics such as AI and data management, cloud platforms, security, enterprise applications, enterprise infrastructure, devices, networking, telecommunications, application development, and services.
Understanding and interest in the application of information technology to industry use cases.
Flexibility to work both independently as well as collaboratively in a fast-paced, global environment.
Professional fluency in English.

Nice To Haves

Previous experience in roles such as market intelligence or competitive intelligence is preferred.
Experience working with or for technology vendors, IT distributors, or in a market research/consulting firm.
Experience working in or analyzing emerging markets within the technology sector.
Knowledge of business models, go-to-market strategies, and technology adoption patterns in enterprise IT.
Intellectual curiosity, willingness to learn new marker research methods and tools, analytical mindset, and a collaborative, supportive approach to teamwork.

Responsibilities

Support IDC’s market research agenda by conducting in-depth primary and secondary research on IT markets and their impact across a range of industries, including the Government and Education sectors.
Demonstrate strong knowledge and understanding of the Government and Education sectors through hands-on industry experience or the delivery of consulting and research projects.
Track and evaluate IT industry developments to identify market trends, changes, opportunities, and anomalies, and communicate key findings.
Work closely with subject matter experts and research analysts to meet project goals and deliver high-quality research outputs.
Engage in continuous learning and actively contribute to knowledge sharing across the team.
Analyze and synthesize data into actionable insights, creating content and deliverables that address business requirements.