Market Research Manager
About The Position
Collectors is seeking a Market Research Manager to join the Customer Insights team. This role is crucial for understanding customers and the card collecting market, focusing on the 'why' behind market dynamics. The position is high-impact, with analysis of brand health and customer sentiment directly influencing marketing, product, and business decisions. The ideal candidate will have broad methodological experience, a strong quantitative background, and will lead projects related to brand health tracking, market positioning, and competitive intelligence. Collaboration with various stakeholder teams, including Marketing, Product, Growth, Finance, and senior executives, is expected. Remote or hybrid candidates near the Santa Ana or Jersey City offices will be considered.
Requirements
- 5+ years of experience in market research at an agency or client side.
- Strong experience in both quant/qual methods, with heavier expertise in surveys (e.g., survey design, sampling, weighting and data processing) and ability to moderate interviews.
- Experience with MaxDiffs, conjoints, segmentations a plus.
- Experience with survey platforms (Qualtrics, SurveyMonkey, Alchemer, etc.) and familiarity with statistical software (SPSS, DisplayR, Q, etc.).
- Ensures good data hygiene when launching surveys or compiling data (for example, when managing survey logic proofing, link testing and QA).
- An ability to look at a dataset and see the narrative, not just the numbers. The ability to interpret complex data and provide actionable insights to tell a strong story.
Responsibilities
- Independently lead all phases of quantitative/qualitative research, from design, recruitment, fieldwork, moderation and reporting out to key stakeholders.
- Own the CSAT and brand health tracking programs, monitoring key metrics like brand/feature awareness, satisfaction and perceptions to key stakeholders.
- Lead custom, primary research like card collecting attitudes & usage studies, concept testing, competitive analyses, churn analyses and more.
- Monitor industry trends, product launches, positioning, partnerships, pricing, customer engagement, etc. within the card collecting hobby.
- Partner with cross-functional teams to identify research needs and deliver insights that influence decision-making.
Benefits
- Medical, Dental, and Vision Insurance
- Fertility assistance benefits
- Commuter benefits
- Educational assistance benefits
- 401k matching plan
- Paid vacation
- Flexible time-off
- Ten company paid holidays
- Discounts on select grading services
- Flexible schedules
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
