Market Research Manager, Brand Health Tracking

Ipsos • Toronto, ON

6d • $60,000 - $65,000

About The Position

The Brand Health Tracking Service Line helps clients manage their in-market brands in terms of monitoring health and making sure they are on the right course. Clients have their own sales data, we provide them with brand affinity data to understand how people feel about the brand and its competitors longitudinally.

Requirements

• BA minimum; graduate of recognized Market Research program an asset
• 1.5 years Relevant Work Experience
• Experience with quantitative research methods
• Exposure to Qualitative research methodologies
• Project Management Experience
• Experience in supplier side of marketing research (an asset)
• Experience with questionnaire design techniques
• Experience identifying and writing up analytical findings
• Strong analytical skills
• Strong numeric and problem-solving orientation
• Strong detail orientation
• Strong client service orientation

Nice To Haves

• graduate of recognized Market Research program an asset
• Experience in supplier side of marketing research (an asset)
• SPSS or SAS an asset

Responsibilities

• Ensures projects meet timeline targets and monitors projects ongoing progress
• Identifies project problems and possible solutions. Proceeds with implementation of simpler ones
• Manages daily tasks & projects according to department priorities.
• Performs standardized check points for each study for example, checks on-line/CATI links ensuring that programmed questionnaires are getting at the right issues and continuous logic and flow of study as client changes are made over time.
• Raises issues to manager as appropriate
• Check data quality for accuracy.
• Identifies own goals and drives personal development through the performance management process
• Solve day to day problems and has good common sense to seek out assistance on solutions to more complex problems
• Seeks constructive feedback openly as part of learning. Shares constructive feedback with peers as appropriate
• Shares praise and recognition and appreciation to those who support them
• Asks perceptive and probing questions to uncover new learnings and explore needs
• Learns about other Ipsos products and services
• Learns about other Ipsos BUs
• Participates in industry events as appropriate
• Proficient in Word, Power Point, Excel – chart design, finding ways to be more efficient, etc. (SPSS or SAS an asset)
• Proactively reaches out to team to offer help, foreseeing or anticipating project challenges
• Delegates appropriately to colleagues in other divisions that support their projects
• Assists in the training of junior team members, report pulling, data checking, Next Work Bench, etc.
• Can resolve many conflicts with a high degree of skill.
• Coordinate with suppliers for project set-up and day-to-day operations
• Participates in discussions and shares opinions in areas of confidence and growing expertise
• Encourages others to share their opinions
• Monitors and facilitates IIS/ Direct activities to ensure that all deliverables are running according to project plan and takes action to avoid/resolve problems and/or seeks management assistance if issues are beyond their control.
• Participates in corporate activities, may volunteer for staff committees
• Serves as resource to client to assist in resolving routine questions or to ensure that issues are fielded
• Responds to client needs consistently and in a timely fashion
• Costs projects in iQuote, Job Book, Next Work Bench
• May design questionnaires for proofing by senior project lead.
• Monitors and facilitates internal and external operations activities to ensure that all deliverables are running according to project plan and takes action to avoid/resolve problems and/or seeks management assistance if issues are beyond their control.
• Assists in ordering and monitoring sample.
• Provides first-level analysis and writes report for review, includes insights of reported data
• Provides data summaries for comprehensive reports (e.g. organizes data into logic flow and provides key bullet points on what data charts are illustrating).
• Serves as resource to client to resolve routine questions and ensures that issues are fielded.
• Prepares first draft of report, incorporating statistical testing. Designs layout and content.
• Exposure advanced analytics, including driver analysis (regression, correlation, Shapley values) and segmentation.
• Assists in drafting straightforward proposals and provides input into more complex ones
• May attend pitches with senior team members; Participates in pitches with senior team members.
• Participates in BU functions and other corporate activities; Participates in BU functions and other corporate activities

Benefits

• Career Development
• exceptional benefits package (including generous PTO, healthcare plans, wellness benefits)
• flexible workplace policy
• strong collaborative culture

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level