Market Research & Insights Manager (U.S.)

Enbridge • Gastonia, NC

2d • Hybrid

About The Position

At Enbridge, we are committed to delivering safe, reliable energy while driving operational excellence, innovation, and sustainable growth across our business. We are seeking a Market Research & Insights Manager (U.S.) to join our Customer and Market Insights team to lead and execute market research initiatives that provide actionable insights into customer needs, perceptions, and experiences. This role plays a critical part in supporting strategic business decisions by delivering data-driven recommendations and building a deep understanding of our U.S. customer base. If you are passionate about research, analytics, and transforming insights into meaningful business outcomes, we encourage you to apply. Apply today for this extraordinary opportunity with Enbridge! Please note: Internally this role is titled Advisor, Customer and Market Insights US.

Requirements

• Bachelor’s degree in Marketing, Business, Social Sciences, Statistics, or a related field, combined with 4+ years of directly related market research or customer insights experience.
• Strong knowledge of quantitative and qualitative research methodologies, research design, data collection, and analysis techniques.
• Proven project management skills with the ability to manage multiple priorities independently while delivering high-quality results within timelines.
• Experience using statistical analysis and survey platforms such as SPSS, Qualtrics, or similar research tools.
• Demonstrated ability to analyze complex data, identify meaningful insights, and communicate recommendations through compelling reports and presentations.
• Strong relationship-building, communication, and stakeholder management skills, with the ability to collaborate effectively across diverse teams and external vendors.
• Self-motivated and highly accountable professional with a strong sense of ownership, attention to detail, and a commitment to continuous improvement.

Nice To Haves

• Experience working within a regulated industry or utility environment.
• Qualtrics Certification or hands-on experience designing and managing surveys using Qualtrics.
• Post-secondary training or formal education in market research methodologies.

Responsibilities

• Support the design and implementation of market research projects, including quantitative surveys and qualitative studies such as focus groups, usability testing, and in-depth interviews (IDIs). This includes, but is not limited to, supporting customer satisfaction programs in the US.
• Manage the full research lifecycle, including methodology selection, vendor procurement and management, questionnaire and discussion guide development, analysis, reporting, and presentation of findings.
• Execute surveys using Qualtrics and collaborate with external research vendors to ensure high-quality data collection and project delivery.
• Build and maintain strong relationships with internal stakeholders and cross-functional teams to understand business needs and provide relevant, actionable research support.
• Synthesize findings from multiple data sources, including primary and secondary research, to provide meaningful recommendations and respond to ad-hoc business inquiries.
• Support the continuous improvement of research tools, processes, and best practices while contributing to cross-functional projects requiring customer and market insights expertise.
• Participate in cross-functional projects where ongoing research support and consultation are required.

Benefits

• A flexible benefits program that allows each employee to select the coverage needed for their family in the areas of health, dental, insurance and disability.
• A paid maternity and parental leave benefit that offers up to 20 weeks of paid leave for birth-giving parents and up to 12 weeks for other eligible parents, providing flexibility and support during this important life event.
• Valuable retirement savings plans, including a savings plan with company stock as an investment option.
• Paid time off/vacation/sick, plus paid personal days off (depending on location), and paid holidays.
• An Employee and Family Assistance Program.
• A Wellness Program, which focuses on supporting healthier employees by providing tools, resources, and opportunities to improve physical, mental, social, and financial well-being.
• Enbridge’s FlexWork (hybrid work model) offers eligible employees (Manager and below) the option to work from home on Wednesdays and Fridays, opt for a compressed work week schedule, or have flexible start and end times. Role requirements determine your eligibility for each option.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level