Market Research Analyst

Intellibright • Austin, TX

3h • $0 - $30 • Hybrid

About The Position

We are a fast-growing digital marketing agency that works across dozens of industries, from home services and healthcare to legal and real estate. We are looking for a curious, driven Market Research Analyst to join our team on a part-time or internship basis. This is not a passive data-entry role. You will own real research projects that directly shape the strategy and content our team uses every day. Your findings will inform how we position clients, write better copy, and win new business. You do not need agency experience. We are looking for sharp, self-directed researchers who take pride in finding the real answer, not just the first one.

Requirements

• Currently pursuing a degree in Marketing, Communications, Business, Journalism, Sociology, or a related field
• Strong research instincts and comfort working with government data tools such as the U.S. Census Bureau and Pew Research Center
• Excellent written communication skills with the ability to translate complex findings into clear summaries
• Detail-oriented and organized; you track sources and document your process
• Comfortable working independently and managing multiple projects with light supervision
• Curious by nature; you ask why before accepting what you find at face value
• Familiarity with Google Docs, Sheets, or similar productivity tools

Nice To Haves

• Experience with SEO tools such as Semrush, Ahrefs, or Google Trends is a plus
• Background or coursework in data analysis, sociology, demographics, or public policy is a plus
• Experience writing research briefs, reports, or structured summaries is a plus

Responsibilities

• Investigate assigned industries to uncover key insights, trends, and competitive dynamics
• Identify major customer pain points, including internal challenges, marketing frustrations, and how businesses experience working with marketing agencies
• Document best practices, target customer profiles, and sensitivity considerations unique to each industry
• Surface keyword opportunities, ideal marketing channels, and strategic options including local market factors
• Build and deepen buyer personas using sources such as the U.S. Census Bureau (ACS), Pew Research Center, and industry publications
• Research demographic makeup, average budgets, income ranges, and psychographic drivers for key customer segments
• Translate raw data into clear, actionable insights that writers and strategists can apply immediately
• Research neighborhoods, landmarks, and local identifiers that strengthen local SEO targeting for client campaigns
• Conduct seasonal and storm-related research to inform timely content and campaign strategies
• Research best practices for agency deliverables including case studies, press releases, and blog content
• Identify emerging formats, citation benchmarks, and audience expectations by content type
• Assist with gathering client quotes, testimonials, and data points to support case study development
• Support the coordination of brief client conversations or surveys

Benefits

• Hourly Rate: Up to $30/hr based on experience
• Hours: 10 to 20 hours per week with a flexible schedule built around your coursework
• Portfolio: A growing portfolio of real research deliverables you can share with future employers
• Mentorship: Mentorship from experienced strategists and content leads
• Experience: Hands-on exposure to SEO, content strategy, paid media, and local marketing from the inside

What This Job Offers

• Job Type: Part-time
• Career Level: Intern
• Education Level: No Education Listed