Market Research Analyst

Paper Transport • Town of Ledgeview, WI

1d

About The Position

The Market Research Analyst will drive strategic growth by analyzing market trends, shipper verticals, and competitive dynamics within the dedicated freight and logistics sector. This role combines deep research capabilities with proactive lead generation to support the business development team in identifying and qualifying new customer opportunities.

Requirements

• Bachelor’s degree in Business, Logistics, Economics, or related field helpful
• 2–4 years of experience in market research, preferably in transportation or logistics
• Familiarity with AI research tools, data platforms, and market intelligence software
• Strong analytical and storytelling skills to translate complex data into strategic insights

Nice To Haves

• Experience in lead generation or sales support is a plus
• Knowledge of TMS and CRM systems is beneficial

Responsibilities

• Conduct in-depth research on shipper verticals (e.g., retail, manufacturing, food & beverage) to identify demand patterns and service needs
• Analyze competitor offerings and market positioning within the dedicated contract carriage space
• Use AI-powered tools and platforms to generate insights on shipper behavior, industry forecasts, and emerging opportunities
• Monitor regulatory and macroeconomic factors affecting logistics and transportation
• Collaborate with sales, operations, and strategy teams to align market intelligence with business development efforts
• Leverage research findings to identify and contact prospective customers, qualifying leads for the business development team
• Present findings through visualizations, presentations, and executive summaries tailored to leadership and cross-functional teams

Benefits

• Excellent company culture
• Comprehensive benefit package (medical, dental, vision, short-term disability, long-term disability, and life insurance)
• Employer contributions to your Health Savings Account
• 401k Retirement Savings with company match
• Paid Time Off and company paid holidays
• Drive Your Wellbeing Program (third party nurse partner available at no cost to you for financial, emotional, and physical wellbeing support)
• Financial Counseling Program
• Employee Assistance Program
• Ongoing training and employee development opportunities
• Education Assistance Program for master’s degree

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level