Market Research Analyst II - Valent U.S.A. LLC

Sumitomo Chemical Group Companies of America
10hRemote

About The Position

Valent U.S.A. LLC, a wholly owned subsidiary of Sumitomo Chemical Company, Limited, engages in the development, registration, sales, and marketing of integrated technological solutions for crop production and pest management that deliver value for our customers and stakeholders. A leading crop protection firm serving the agricultural and non-crop products markets in North America, Valent products help growers produce safe and abundant food and fiber crops, and horticultural professionals improve the quality of life for their customers. The corporate motto, Products That Work, From People Who Care®, describes the company's business philosophy. Valent seeks out and provides customers with innovative and effective solutions to their production challenges. Our vision is to be the best company delivering integrated solutions of biorational and traditional crop protection solutions to our customers. Valent is dedicated to creating a world that is healthier and more comfortable, and that has a sustainable abundance of quality, affordable food, helping crops to be the ultimate renewable resource.      General Description: Valent U.S.A. is currently searching for a Digital Communications Specialist. This role will report to the Sr. Digital and Brand Communications Manager and support the Corporate Communications Team in updating, maintaining, and monitoring Valent’s corporate brand presence across its website, social media, and other corporate brand platforms. This position will compile and analyze digital platform data, identify emerging trends, and provide feedback on the effectiveness of communication strategies and tactics. The ideal candidate should be familiar with fundamental communication skills, be a quick learner, and have a basic understanding of digital tools used for monitoring social media, measuring website performance, and managing website content. In addition to analysis, the candidate should be a strong communicator with the ability to assist in developing and distributing verbal, written, and multimedia content. This position may periodically support broader corporate communications initiatives, including digital promotion of company initiatives and occasional event or tradeshow support. The Communications Specialist will be an instrumental part in driving the company’s digital transformation and should have a passion for supporting meaningful change through communications.

Requirements

  • Education: Bachelor’s degree in Communications, Marketing, Journalism, Business, agriculture, or related field, or equivalent years of experience
  • Experience: At least 3-5 years of relevant work experience
  • Detail-oriented individual with excellent organizational and communication skills that can work effectively both independently as well as within a team under limited supervision
  • Has strong understanding of general communication principles and digital content best practices
  • Quick learner with problem solving skills and drive for continuous learning
  • Strong writing and editing skills with the ability to translate complex information into clear, compelling digital content
  • Data-driven thinker with the ability to identify trends across a wide range of data
  • Able to manage multiple projects at once
  • Creative thinker and problem solver
  • Excellent communicator with the ability to recommend communication and/or marketing tactics based on data insights
  • Familiar with social media platforms and, website CMS systems such as WordPress, as well as tools including GA4, Canva, and Adobe Creative Suite
  • Understanding or willing to learn Search Engine Optimization
  • Familiar with marketing automation processes and e-mail advertising regulations
  • Experience using tools and metrics to measure digital performance, ROI, and KPIs
  • Proficient in Microsoft Office products, specifically Microsoft Outlook, Excel, Word, and PowerPoint

Nice To Haves

  • Experience in agriculture industry is a plus, but not required
  • Occasional travel may be required for company meetings or events.

Responsibilities

  • Work directly with the Sr. Digital and Brand Communications Manager to support brand growth through innovative and strategic communication approaches
  • Analyze and report on digital platforms performance metrics to identify opportunities to improve communication effectiveness
  • Compile and analyze digital audience engagement data and provide actionable recommendations
  • Work with the Corporate Communications Team to update website, microsites, and social media platforms to ensure content is revised frequently and consistently with the company’s business priorities
  • Work with partners and stakeholders to support and analyze SEO for website, microsites, and various communication campaigns
  • Monitor emerging digital and social media trends and provide recommendations to the Corporate Communications team.
  • Support the development and distribution of digital content that amplifies corporate messaging, company news, and thought leadership

Benefits

  • High-quality healthcare coverage starting on day one, with options for medical (HSA/HRA), vision, and dental plans
  • 5% company contribution to your 401(k), plus a quarterly discretionary bonus
  • Immediate 100% vesting of all retirement contributions
  • Financial assistance programs to support your goals
  • Life and disability insurance for added security
  • Generous paid time off, including vacation, holidays, and volunteer days
  • Flexible work arrangements available
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