Senior Market Research Analyst
About The Position
As a growing strategy team within the global powerhouse of 160over90, we take the mantle of digging deep into the cultural currents of what people most care about today and tomorrow; attaching a brand to the right and relevant insights…and guiding the way ideas come to life across every/any part the marketing spectrum. As a Senior Market Research Analyst , you will play a key role in leading and executing research projects for 160over90’s clients. This position is ideal for someone who can independently manage projects, contribute to strategic thinking, and elevate the quality of research outputs across the team. This is a cross-functional role that requires strong collaboration with strategy, account, and analytics teams, as well as direct interaction with clients.
Requirements
- 3+ years of experience in market research, insights , or analyti cs roles
- Strong experience designing and executing quantitative and qualitative research
- Experience developing qualitative discussion guides and moderating research
- Experience working with secondary and syndicated research tools (e.g., GWI, YouGov, Mintel , WGSN, etc.)
- Familiarity with social listening, earned & owned media analysis, and cultural trend tracking
- Ability to synthesize multiple data sources into clear, actionable insights and strategic recomme ndations
- Strong written and verbal communication skills, with the ability to tell compelling, client-ready stories
- Ability to manage multiple projects independently while collaborating effectively across cross-functional teams
- Strong Excel skills (pivot tables, functions, data manipulation)
- Ability to translate data into clear, actionable insights and recommendations
Nice To Haves
- Experience working in an agency of consulting environment preferred
- Familiarity with brand measurement, campaign analytics, or partnership/sponsorship evaluation is a plus
- Familiarity with brand measurement, campaign analytics, or media performance is a plus
- Experience with data visualization or reporting tools (e.g., Tableau, Power BI) preferred
- Proficiency in statistical and analytical techniques (e.g., segmentation, regression, modelling) is a plus
Responsibilities
- Support the development of measurement approaches that connect research outputs to brand, partnership, and business impac t
- Lead the design and execution of quantitative and qualitative research projects, including survey development, programming, and discussion guide creation
- Conduct and synthesize seconda ry research (social listening, earned media, industry reports, etc.) to inform strategy, positioning, and partnership opportunities
- Moderate qualitative research (e.g., interviews, focus groups) and ensure high-quality data capture
- Analyze quantitative and qualitative data to identify key trends, insights, and implications for brand positioning and strategy, partnerships, and activations
- Translate research findings into clear, compelling narratives that inform client strategy, creative development, and decision-making
- Develop client-ready deliverables and presentations, contributing to strategic discussions and recommendations
- Support the development of reporting and measurement outputs, including performance summaries and dashboards, in collaboration with analytics partners
- Manage multiple projects simultaneously, ensuring timelines, quality, and client expectations are met
- Collaborate with internal teams to support strategic planning , positioning, partnership planning and activation development
- Contribute to research proposals and help identify opportunities to expand research scope and impact
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
