Business Segment - Market Planning Manager

U.S. Bank • Minneapolis, MN

4d • $133,365 - $156,900 • Hybrid

About The Position

This role is responsible for developing and executing comprehensive Market Planning and Business Enablement (MPBE) strategies for new products, enhancements, and market expansions. The manager will build segmentation, identify value propositions, channel strategies, launch roadmaps, and measurable KPIs. They will consolidate internal and external market insights to inform strategy and ensure alignment with enterprise financial goals. The role also involves leading coordinated planning and execution across various teams, facilitating clear communication, accountability, and alignment across workstreams. Additionally, the manager will ensure smooth rollout and customer transitions, manage risks and readiness dependencies, drive demand generation and awareness through targeted marketing campaigns and channel enablement, and implement structured feedback loops to continuously refine post-launch performance. A key aspect of the role is banker enablement, which involves assessing field needs and partnering to develop tools, training, and communication materials to empower bankers to confidently position and sell products, as well as building a long-term enablement roadmap. Performance measurement and optimization are also critical, requiring the definition and monitoring of KPIs to evaluate the effectiveness of Market Planning initiatives and leveraging market insights, customer data, and performance analytics to optimize strategies and inform future planning.

Requirements

• Master's degree, or equivalent work experience
• 10 or more years of experience in project management activities
• Two or more years of managerial experience

Nice To Haves

• 5+ years in Go-to-Market strategy, product marketing, market planning, segment strategy, or related function.
• Proven experience leading cross-functional initiatives in complex or matrixed environments (financial services preferred).
• Strong strategic planning, problem solving, and synthesis skills.
• Excellent communication, storytelling, and stakeholder-influence capabilities.
• Ability to analyze market and customer data to inform decisions and drive performance improvements.
• Demonstrated ability to manage multiple priorities and deliver results in fast-paced environments.

Responsibilities

• Develop and execute comprehensive MPBE strategies for new products, enhancements, and market expansions.
• Build segmentation, identify value propositions, channel strategies, launch roadmaps, and measurable KPIs.
• Consolidate internal and external market insights to inform strategy and ensure alignment with enterprise financial goals.
• Lead coordinated planning and execution across Product, Marketing, PR, Dotcom, Compliance and Risk teams.
• Align MPBE priorities with key business partners to support broader portfolio and revenue objectives.
• Facilitate clear communication, accountability, and alignment across workstreams.
• Ensure smooth rollout and customer transitions, managing risks and readiness dependencies.
• Hold teams accountable to launch commitments, proactively managing risks, dependencies, and changes that could impact launch timing, customer experience, or regulatory requirements.
• Partner with Change Management to oversee end to end launch execution, including banker/sales enablement, communications, operational readiness, and market activation plans.
• Drive demand generation and awareness through targeted marketing campaigns and channel enablement.
• Implement structured feedback loops to continuously refine post launch performance.
• Assess field needs and partner with Change Management to develop tools, training, and communication materials that enable bankers to confidently position and sell products.
• Build a long term enablement roadmap that enhances frontline preparedness, customer experience, and sales effectiveness.
• Partner closely with leadership to support activation in priority customer and market segments.
• Define and monitor KPIs to evaluate the effectiveness of Market Planning initiatives.
• Leverage market insights, customer data, and performance analytics to optimize strategies and inform future planning.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Manager