Market Manager

Ethos•Cedar Falls, IA

About The Position

The Market Manager is responsible for the strategic direction, market ownership, profitable growth, and competitive positioning of the assigned Specialty Vehicle and Power Sports market segments. The Market Manager develops and leads market plans that define target segments, growth priorities, key account strategies, pricing direction, product line opportunities, market risks, and competitive threats.

Requirements

High level of negotiation skills
Very high working knowledge of product lines
Ability to assess market size, share, trends, customer applications, competitor activity and growth opportunities.
Ability to develop market plans, set priorities, align resources and convert strategy into measurable business actions.
Ability to build strong customer relationships, understand decision drivers and develop account plans that support retention and growth.
Ability to evaluate pricing, product cost, margins, profitability, cost drivers and the financial performance of assigned markets.
Ability to monitor assigned market revenue, margin performance, cost trends and profitability, and recommend actions to improve financial results.
Strong understanding of company products, customer applications, manufacturing capabilities and product performance requirements.
Ability to convert customer needs and market feedback into product roadmap input, project requirements and improvement opportunities.
Ability to lead through influence across Sales, Engineering, Product Management, APQP, Customer Service and outside sales representatives.
Ability to use CRM data, sales history, market research and financial information to support recommendations and decisions.
Working knowledge of APQP requirements and ability to support Phase One deliverables, project specifications and launch readiness.
Knowledge of applicable ISO 9001, IATF 16949, QMS, EMS and customer-specific quality requirements.

Responsibilities

Manage key accounts strategically to lead these accounts to continued usage of current company products and to ensure we can quote any new product opportunities that may arise.
Work along with Field Sales Engineers/Reps to develop strategic relationships with key accounts to be able to determine which resources at customer locations are responsible for what type of purchasing, engineering, and marketing decisions.
Identify key opportunities and present as a source solution for the customer’s application needs.
Provide guidance for selecting and bringing forward opportunities to the work groups.
Provide clear and consistent delivery of information to both internal and external customers for the segment in conjunction with support for the integrity of products.
Develop and lead annual business plans for assigned Specialty Vehicle and Power Sports segments, covering market size, share, growth targets, key accounts, product opportunities, pricing, risks and actions.
Conduct ongoing market analysis using customer input, research, trade events, industry networks, CRM data and sales input to identify trends, needs, application changes and growth opportunities.
Monitor key competitors’ offerings, pricing, strengths, weaknesses and strategic moves, and communicate threats and opportunities to the Director of Sales and Senior Management Team.
Lead market capture and gap analysis to identify priority opportunities for profitable growth across applications, customer segments and product categories.
Recommend pricing strategies based on market value, competition, customer needs, profitability, cost changes and margin objectives.
Must possess a high level of negotiation skills supplemented by employing a very high working knowledge of product lines to influence customers’ selections.
Ability to assess market size, share, trends, customer applications, competitor activity and growth opportunities.
Ability to develop market plans, set priorities, align resources and convert strategy into measurable business actions.
Ability to build strong customer relationships, understand decision drivers and develop account plans that support retention and growth.
Ability to evaluate pricing, product cost, margins, profitability, cost drivers and the financial performance of assigned markets.
Ability to monitor assigned market revenue, margin performance, cost trends and profitability, and recommend actions to improve financial results.
Strong understanding of company products, customer applications, manufacturing capabilities and product performance requirements.
Ability to convert customer needs and market feedback into product roadmap input, project requirements and improvement opportunities.
Ability to lead through influence across Sales, Engineering, Product Management, APQP, Customer Service and outside sales representatives.
Ability to use CRM data, sales history, market research and financial information to support recommendations and decisions.
Working knowledge of APQP requirements and ability to support Phase One deliverables, project specifications and launch readiness.
Knowledge of applicable ISO 9001, IATF 16949, QMS, EMS and customer-specific quality requirements.