Twin Cities East Metro Market Manager

Surly Brewing Co.•Minneapolis, MN

2d•Remote

About The Position

The Twin Cities-East Metro Market Manager is responsible for building and maintaining professional relationships with key distributor personnel, On-Premise accounts, and Off-Premise accounts to maximize sales, promote the Surly brand and achieve target distribution and volume goals. This dynamic individual will strive to accomplish this in the assigned territory by identifying new opportunities, active selling, and motivating distributor sales teams to prioritize the brand in their portfolio.

Requirements

Lives in and familiar with the Twin Cities Metro Market, specifically St. Paul
Initiative taker/self-motivated
Reliable car and a valid driver’s license
Ability to successfully pass a background test and motor vehicle report
Ability to work a flexible schedule; ability to work nights and weekends
Excellent organizational, planning, and sales skills
Strong knowledge of craft beer, the industry, and its retail consumers
Proficient in Microsoft Office- Word, Excel, PowerPoint, and Outlook
Excellent oral, analytical, written, and communication skills
Dynamic public speaking and presentation skills
Travel is required

Nice To Haves

Bachelor’s degree preferred
5+ years of previous sales experience working in the three tier distribution system with an alcohol supplier or wholesaler
Qualified candidates must be familiar with the territory for which they are applying

Responsibilities

Support Surly Brewing Company core values, purpose, and philosophies.
Develop extensive knowledge and expertise of Surly products and production process.
Drive distribution and sales volume in the assigned territory by identifying new opportunities, active selling, and motivating distributor sales teams to prioritize the Surly brand in their portfolio.
Develop and maintain relationships with owners, managers, buyers, retail sales staff, and bartenders in key accounts in order to increase distribution and volume.
Conduct formal trainings and ride along with key distributor sales representatives in assigned territories.
Set up and conduct staff trainings for key accounts.
Execute sell-through and merchandising initiatives for On Premise and retail accounts to increase consumer trial and engagement.
Effectively plan and execute sales strategies as determined by VP of Sales and Regional Sales Manager to maximize distribution and volume.
Work in collaboration with regional manager as well as chain account managers to achieve team targets, introduce new marketing initiatives, and implement promotions.
Work directly with distributors and their sales teams to promote Surly brands, achieving mutually agreed upon distribution and volume goals, while staying within THE MARKET and travel budgets.
Use VIP and syndicated data to help identify opportunities and gain business insights.
Monitor beer inventory to maintain proper levels based on sales trends, promotional activity, new product innovations, and key marketing initiatives ensuring continued Surly product freshness and quality standards.
Perform administrative tasks as they are assigned (expense reports, monthly work calendars, establishing distribution targets, evaluate discount programs, conduct price surveys).
Attend special events, festivals, beer dinners, tastings, and represent the Surly brand in order to maximize consumer engagement.
Develop consistent market visitation schedules within the territory, including building a key account list consisting of on/off premise accounts and chains.
Monitor product freshness based on date codes at both distributor warehouses and retail accounts.
Represent Surly at various festivals, tastings, tap events, and conferences.
85% of time will be spent actively selling to deliver against distribution & volume goals, with roughly 15% of time being spent on administrative duties.