Market Manager

CopelandSidney, OH
Onsite

About The Position

We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead. Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today! The Residential Light Commercial HVAC line of business at Copeland is looking for a Market Manager to drive growth and expansion in the residential market segment. Part of the overall Copeland business, the Residential Light Commercial HVAC is a line of business with a large served market, manufacturing locations throughout the Americas, and is projecting strong growth. This is a highly visible role through all levels of Copeland leadership, and reports to the Sr. Director of Residential Marketing and Product Management. The Market Manager must be a proven, highly effective leader with demonstrated business, technical, team efficacy and strong initiative. With over 7 years of marketing, customer, engineering, product or related B2B experience, he/she will have proven experience in executing strategy and product management while building customer relationships to deliver commercial success.

Requirements

  • Bachelor’s in marketing, engineering, business, or related field
  • 5+ years relevant experience
  • Technical aptitude and business acumen
  • Strong leadership and communication skills
  • Product marketing/business development knowledge
  • Ability to travel up to 20%

Nice To Haves

  • 7+ years relevant experience
  • MBA preferred
  • HVAC industry preferred
  • Technical education/experience a plus

Responsibilities

  • Focus on future market trend analysis – emphasis on new technology, regulatory, policy, and sustainability trends including electrification, decarbonization, cold climate heat pump development, low GWP refrigerants, and other identified trends.
  • Identify, analyze, and prioritize business opportunities for profitable growth for future product innovation.
  • Guide advance technology and R&D engineering teams to develop future technology and market trends technologies to meet future market needs.
  • Work with sales and adjacent market leaders to validate strategic plans and build go-to-market and customer-based strategies.
  • Support market analysis of proposed regulations, policies, incentives, market trends, etc. to determine business impact to technologies under development and make any necessary adjustments.
  • Assist with customer engagements for future technology development, valuation, and VOC in determination of technology development.
  • Develop long range forecast in support of high-level business case development to prioritize business development.
  • Develop customer-based relationships with integrity, business, and technical efficiency to deliver key business results.
  • Key role in developing strategic marketing and technology development direction for the residential business.
  • Create a leading market position within each residential market segment and develop the capabilities needed to create implementable market strategies including segmentation, solution and product market proposals and pricing strategy.
  • Drive alignment with our product-focused organization on commercial strategy.
  • Build business case and rationale for prioritizing technology development roadmap.
  • Support regulatory and customer communications to ensure alignment with future trends and insight of how the multi-generation product strategy aligns with future landscapes.
  • Key player in technology/product conceptualization, development, and execution on product and solution programs, instilling best practices and disciplined accountability for key program items and milestones.
  • Drive market research priorities and tasks to support data driven technology/product directions.
  • Engage directly with customers and industry, from C-suite to technician.
  • Prioritize and support market, customer, solution, and product research for future technology/product development.
  • Capture current product directions and medium to long-term product and solution needs.
  • Conduct market analysis – Emphasis on heating market opportunity in support of electrification and decarbonization efforts.

Benefits

  • Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, 401(k) and more.
  • We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave.
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