Market Manager - Houston, TX

Breakaway•Houston, TX

1d•Onsite

About The Position

Breakaway is seeking a passionate and driven Market Manager based in Houston, TX, to lead and activate local promotional efforts in support of our brand and festival presence. This role is critical in building regional awareness, cultivating relationships with local brand ambassadors, and executing community-based marketing strategies. While not full-time, this role requires a flexible schedule and availability for online meetings, event execution, and field coordination. As a key member of our street marketing team, the Market Manager will be responsible for planning and overseeing local promotional events, managing ambassador teams, and expanding the Breakaway footprint throughout Houston. The ideal candidate thrives in fast-paced environments, has strong communication and organizational skills, and is passionate about music, festivals, and culture-driven marketing.

Requirements

Conducting yourself in a professional manner at all times. This includes in-market events not associated with Breakaway. You will be the face of the company in these local markets and need to conduct yourself as such
Regular travel to surrounding markets for relevant events, recruiting, and to increase overall brand presence
Market manager will be required to be on site the week of the festival, as seen fit by Promotions Manager
Lineup drop party planned in the festival market and announced 2 weeks prior to the event
Minimum of 3 pre-parties/road to breakaway events in the month following lineup release
Recruit 5 new active ambassadors per week, should not just be from the immediate festival market city but also the surrounding areas
Outreach to 3 new potential regional business affiliates per week
Assist the marketing team in creating 2 social posts per month on the localized Instagram page
Minimum of 1 street team activation per week

Responsibilities

Targeted recruitment of active ambassadors in regional markets
Planning and execution of promotional events in the market (club takeovers, social hours, meetups, workout classes, etc.)
Curating a lineup of the most popular local and regional DJs to perform at the Silent Disco stage and promotional events in the market
Organizing reliable street teams for flyering relevant events
Assisting the college promotions coordinator in making connections with key people on regional campuses (Greek life, student organizations, groups of friends, etc.)
Weekly research into locally relevant events to send street teaming reps
Create lasting relationships with relevant local businesses, promotional partners, and event venues that will help promote the festival (hang posters/flyers in their storefronts, run ticket giveaways for their email lists, etc.)
Report to management weekly on all promotional initiatives, events, and efforts across the market
Planning of various promotional events and activations in the market the week of the festival
Manage Breakaway Market IG Account; supporting internal social team posting marketing campaigns, recapping events in real-time, community management, etc.