Purina Market Manager – Southeast Region

Land O'Lakes•Gainesville, GA

11d•$70,800 - $106,200•Remote

About The Position

This position is remote (virtual) and can work from home but must be located within the Southeast Region which is Georgia, Alabama, and North Carolina. Travel for this role will be roughly 80%. We’re looking for a highly motivated, field-based Market Manager to support the growth of the Purina Feed brand across Farm & Ranch retail partners in the South-Central Region. This role is focused on in-store execution, product support, and building strong relationships at the store level. You will spend the majority of your time in-market working directly with store teams to improve product placement, increase visibility, and drive sales. The Market Manager independently manages day-to-day market execution decisions within an assigned territory, using store-level insights, sales trends, and business priorities to determine where to focus time, resources, and partner engagement. This is a high-travel role that requires regular overnight stays and a strong ability to work independently in the field. Sales area includes Georgia, Alabama, and North Carolina. Candidates must be located within the sales area.

Requirements

Bachelor’s degree required or equivalent experience
1+ year of experience in retail, sales, or store-level training (CPG or similar industry preferred)
Ability to use sales data, store observations, and partner feedback to make sound territory-level decisions and recommendations.
Experience working directly with retail stores or field-based environments is preferred
Approximately 80% travel
Expect 3 to 4 overnight stays most weeks
Strong ability to work independently and manage a field-based territory
Effective communicator, comfortable training and presenting to groups
Organized and able to manage multiple priorities in a fast-paced environment
Strong interpersonal skills and ability to build relationships at the store level
Basic analytical skills with the ability to use sales data to inform decisions
Comfortable working in a hands-on, customer-facing role
Ability to record store visits in salesforce, creating a communication loop

Nice To Haves

Experience in agriculture, livestock, or feed industry
Familiarity with Farm & Ranch or similar retail environments
Understanding of retail merchandising and store resets
Experience with basic digital tools for communication or training

Responsibilities

Visit retail stores regularly to support merchandising, product placement to elevate overall brand presence
Ensure products are set according to planograms and company standards and make real-time recommendations to improve product placement, shelf presence and promotional execution in alignment with brand and retail standards
Identify opportunities to improve shelf space, visibility, and performance
Drive engagement with store associates and leaders around products and selling approach
Determine store-level execution priorities based on sales performance, merchandising gaps, product availability, and growth opportunities.
Build relationships that increase product knowledge and confidence at the store level
Serve as the primary field contact for assigned stores, independently assessing needs and recommending actions to Retail Operations Managers and retail leaders
Coordinate with Retail Operations Manager (ROMs) to support new store openings, product launches, and ongoing training needs
Identify execution barriers, determine appropriate next steps, and escalate issues or opportunities that require cross-functional support.
Support the introduction and expansion of new products in stores and provide recommendations where gaps might exist.
Support an expanding retail footprint, including new store locations and increased store coverage needs
Prioritize store coverage and field support across the assigned market based on business opportunity, store performance, new product activity, and retail partner needs.
Partner with internal teams across sales, marketing, and retail operations to ensure consistent execution in-store
Assist with regional events, promotions, and store resets
Participate in retailer meetings and calls as needed