Market Intelligence, Strategy & Communication Sr. Director

Vestas•Portland, OR

About The Position

The Market Intelligence, Strategy & Communication Senior Director leads an integrated regional function serving Vestas Americas, including the U.S. and Canada. The role provides market insight, strategic direction, and communications capability to help the region compete effectively and execute its priorities. As a key advisor to regional leadership, the Senior Director translates market fundamentals, government policy, customer trends, competitor activity, and operational insights into recommendations that inform management decisions, strategy execution, and internal and external positioning. The role works across Turbine and Service Sales, Business Development, Operations, Supply Chain, Product Management, Public Affairs, People & Culture, and global functions. It leads regional market intelligence, strategy processes, and internal and external communications, and manages teams working across these disciplines. Travel to Vestas sites, customer sites, and conferences is required and is stated to be less than 20%.

Requirements

Bachelor's degree in communications, marketing, engineering, economics, or finance.
At least 10 years of progressive professional experience, including significant experience in energy, strategy, market intelligence, communications, public affairs, or related fields.
Experience working in energy and a deep understanding of energy markets, specifically wind energy.
Experience in public affairs, communications, and/or crisis management.
People leader experience.
Ability to think creatively, conceptually, and strategically.
Ability to coordinate and energize interdisciplinary groups of people.
Excellent oral and written communication skills and interpersonal interaction.
Comfort engaging with executive-level stakeholders internally and externally.
Ability to translate complex market, policy, legislative, customer, competitor, and operational insights into recommendations that inform commercial decisions and regional strategy execution.
Ability to lead integrated communications supporting internal alignment, workforce engagement, external positioning, public acceptance, and crisis response across Vestas Americas.
Ability to partner effectively with regional leaders, global functions, People & Culture, Government Affairs, and commercial teams.
Ability to manage highly visible, cross-functional initiatives with broad business impact.

Nice To Haves

Master's degree.

Responsibilities

Build regional understanding of market dynamics across onshore, offshore, service, and development segments to support strategy development.
Serve as the primary point of contact between the Region and Global Corporate Strategy, Global Market Intelligence, and Global Marketing & Communications teams.
Lead strategic internal and workforce communications that support Vestas' business objectives, market position, and brand reputation, translating regional priorities, business changes, and operational updates into clear, audience-specific messaging.
Provide deep understanding of the Vestas Americas wind industry, including the U.S. and Canada, with a focus on market dynamics, competitors, products, customers, energy policy, technology, and power markets.
Represent Regional Market Intelligence in customer-facing presentations and events.
Analyze policy and legislative developments affecting Vestas Americas, align regional leaders on Vestas' positioning and potential business implications, and partner with Government Affairs on advocacy strategies.
Lead Market Intelligence Analysts and Senior Specialists in research and projects that inform sales strategy, product strategy, turbine and service value engineering, budget planning, and government affairs for onshore and offshore sales.
Shape Vestas Americas strategy through market research, strategic analysis, and communications guidance.
Lead the annual Regional Business Plan process and regional updates to the Board of Directors and Executive Management.
Design Senior Leadership Team strategy offsites two to three times per year, partnering with People & Culture on leadership alignment and workforce engagement.
Develop integrated, multichannel communications connecting global business strategy to Vestas Americas priorities, with audience-specific messaging for regional headquarters, factory, and field employees.
Develop and manage external communications, including product, sales, development, customer, public acceptance, and crisis communications campaigns.
Lead a communications team that advances Vestas' business objectives, market position, and brand reputation.
Build, lead, and prioritize a high-performing team across market intelligence, strategy, and communications, including delegation, coaching, capability building, and performance management.
Manage visible cross-functional initiatives by establishing milestones, resolving complex issues, and ensuring timely execution against strategic priorities.
Use business, market intelligence, communications, and productivity tools to support analysis, planning, reporting, and stakeholder engagement.
Travel to Vestas sites, customer sites, and conferences as required; travel is stated to be less than 20%.