Market Insights & Media Specialist

Renewal•Orlando, FL

12h

About The Position

The Market Insights & Media Specialist supports the execution, coordination, and ongoing optimization of marketing and media activity across multiple markets while helping translate market observations, competitive intelligence, and performance data into actionable insights that improve local relevance and marketing performance. This position will play an important role in helping the team manage partner relationships, agency coordination, campaign readiness, and market-level learning.

Requirements

Bachelor’s Degree in Marketing, Communications, or Related Field
At least 3yrs of Marketing, Media, Account Management, & Campaign Coordination Experience
Prior Experience w/ Multi-Market, Agency, In-House Marketing, or Performance-Driven Environments
Strong organizational and project management skills with the ability to manage multiple timelines, vendors, markets, and priorities simultaneously.
Comfort working across traditional, digital, and cross-channel marketing activity.
Strong analytical skills and attention to detail, with the ability to turn information into clear observations and practical recommendations.
Excellent communication and collaboration skills with the ability to work effectively across internal teams and external partners.
Proficiency in spreadsheet, reporting, and presentation tools; experience with campaign reporting or media dashboards is a plus.
Must be willing to undergo a criminal background check

Responsibilities

Support the Marketing Manager in planning, coordinating, and managing media and marketing tactics across assigned markets.
Serve as a day-to-day point of coordination with media partners, agencies, and external vendors to track deliverables, timelines, open items, and campaign readiness.
Monitor campaign, vendor, and partner performance and organize key observations, pacing updates, and optimization opportunities for team review.
Develop and maintain a monthly Market Insights Brief for assigned markets, incorporating competitor activity, vendor performance notes, local market dynamics, and localized recommendations to support stronger decision-making and execution.
Assist in evaluating market-level trends, competitor activity, and local factors that may influence media mix, messaging, timing, or creative approach.
Coordinate inputs across internal teams and external partners to ensure marketing activity is aligned with business priorities and market needs.
Help document testing, learning, and performance insights to support better decision-making and continuous improvement.
Maintain organized records of market plans, media activity, vendor notes, and recurring recommendations.
Provide organizational and administrative support to the Marketing Manager and, as needed, the VP of Marketing, including meeting preparation, follow-up, document organization, and coordination of key deliverables.
Contribute to a more localized and effective marketing approach by identifying subtle but meaningful differences across markets, audiences, competitors, and vendor dynamics.