Market Growth Manager M&R, Tennessee - Remote

UnitedHealth Group•Brentwood, TN

1d•$75,000 - $160,000•Remote

About The Position

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together. The Market Growth Manager will be responsible for building and growing a productive, efficient, and compliant team of independent sales agents, third-party referral sources, and key internal and external strategic partners. They will translate market strategies into specific tactics with measurable goals, building and executing productive, efficient, and compliant outreach and marketing strategies to achieve assigned sales targets across all channels. If you are located in TN, you will have the flexibility to work remotely as you take on some tough challenges.

Requirements

3+ years sales/business development experience
State health & life insurance license must be obtained and maintained as required by state law
Willing or ability to travel locally up to 30%25 of the time
Willing or ability to work evenings & weekends, when required
Have access to reliable transportation to travel to client and/or community sites within a designated area
All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy
Candidates are required to pass a drug test before beginning employment.

Nice To Haves

1+ years of marketing or community outreach experience
Sales experience in insurance industry
Experience in Medicare products, consumers, or managed care
Bilingual

Responsibilities

Agent Development: Mentor, coach and engage key agents/agencies through ongoing business and strategy planning This includes identifying sales opportunities, product positioning, UHC tools, UHC value proposition, compliance, and market education
Onboarding: Reach out to new agents identified by the PHD to share UHC learning, growth tools and value proposition Design agent-level plan to sell within first 90 days and create a successful early launch for the agent
Resource Distribution Management: Identify high performing or high potential agents to share resources such as MIRA, FMA, sponsorships, retail and sales and educational events
FLP Campaigns and Documentation: Engage in outbound call campaigns to drive sales
Product Education and Training: Conduct market specific trainings for key agent population, agencies, providers, and influencers Promote National scheduled trainings for all agents/agencies
Product and Marketing Presentations: Present the UHC value proposition at UHC-owned or EDC-owned events
Marketing Strategy: Find opportunities for Direct to Consumer (DTC)-specific or other marketing based on geographic nuances/demographics
Channel Education: Introduce the DTC concept in the community where appropriate; evaluate the relationships to identify the right partnerships for this opportunity
Execute on Provider Strategies thru DTC & Key agents: Identify, train, and manage agents assigned to work on provider activities
Community Outreach: Find new locations, negotiate terms with organizations, focusing on those large-scale or high-impact events for both DTC & Key Agents
Build Influence: Focus on influencing community leaders and large organizations, find opportunities to build relationships in high-impact locations
Data Analysis: Research and monitor sales, retention, and other trends to identify compliance, leverage UHC tools for sales and retention opportunities and gaps to act upon
Retention: Address disenrollment outliers as well as execute on plan change strategies specific to the local market
Identify Efficiency Gains via DTC: Strategize opportunities to shift sales and/or agent management work to DTC; recommend potential improvements to the digital or DTC Sales process from the field perspective
Lead Oversight and Distribution: Review lead outcomes, pull leads to recycle and redistribute for call blitzes or other outbound call initiatives, follow up on the outcome of those recycled leads
Internal UHC M&R Corporate Work Groups: Attend and contribute to operational improvements, translate changes and improvements for local market
Identifying, developing, and maintaining solid relationships with key community partners and influencers, and fostering connections with those organizations and stakeholders
Must understand compliance rules and event best practices to ensure smooth tactical execution of events and meetings and fully utilize support functions and roles
Networking with professional organizations to create opportunities for referrals, partnerships, and other methods of engagement
Utilizing competitive perspective and market knowledge to position UnitedHealthcare as the carrier of choice
Effectively and efficiently allocating enterprise resources to maximize growth and profitability
Clearly articulating the value proposition of UnitedHealthcare Medicare plans and direct enrollment to both external partners and prospective members
Working collaboratively with others (both inside the sales unit as well as outside) to achieve goals
Partnering with other field-based employees to act as one team driving holistic growth in the market
Sharing best practices across this role, openly contributing ideas, and fully understanding decisions made by the team and the organization
Demonstrating the ability to meet or exceed performance standards in a timely manner
Exhibiting attention to detail and ability to track/maintain various components/data elements required/needed (eg sales materials, files, etc)
Building relationships and strategies that have the capability to drive residual leads
Encouraging innovation and pioneering thinking whenever possible
Using facts, sound judgment and application of business knowledge when making decisions within existing processes
Quickly identifying and effectively resolving issues/problems in a way that supports the long-term goals of the organization yet meets the immediate needs of the situation
Demonstrating an unbiased understanding of consumer preferences and behaviors to promote the right channel to the audience, accurately articulating the value proposition of all channels to drive business and delight consumers