Market Development Specialist - Cincinnati / Columbus, OH (Hybrid)

Purple•Cincinnati, OH

2d•Hybrid

About The Position

Purple is hiring a Market Development Specialist to support growth in its Wholesale division. The role focuses on helping regional and national retail accounts succeed, maximizing revenue growth, and growing Purple’s Balance of Share by providing stores with resources and training to sell Purple products confidently. The specialist travels to wholesale partner stores to train retail sales associates and store leaders, develop relationships, and maintain Purple’s brand standards. The role influences how the brand is represented, how products are merchandised, and how knowledgeable store teams are when recommending Purple products. Specialists conduct individual and group trainings, communicate corporate initiatives to stores, share field insights with account teams, run sales incentive programs, and work with store leadership and internal support teams to maintain merchandising standards. The position requires daily travel within the assigned market, as well as overnight and airline travel. The role is hybrid and assigned to the Cincinnati / Columbus, Ohio market, with residence in the market or willingness to relocate required.

Requirements

2–3 years of experience in indirect customer sales.
Passion for coaching, training, and selling.
Comfort presenting to large groups, including leadership.
Sales focus, whether selling a product or an idea.
Creative and curious approach to problem solving and troubleshooting.
Attention to detail and accuracy, with the ability to work effectively in a fast-paced environment.
Strong organizational skills and ability to meet schedules and deadlines.
Ability to anticipate and identify emerging issues and work with team members to develop and implement solutions.
Ability to work effectively on diverse teams or with a diverse range of people.
Ability to manage, adapt, and prioritize multiple workstreams with a positive attitude, work under pressure, and meet goals in a rapidly changing environment.
Clear and thoughtful verbal and written communication skills.
Dedication to Purple’s mission and a desire to improve lives.
Proven history of success developing and implementing market-level sales strategies.
Computer and software expertise, including Salesforce, Outlook, and Microsoft Office (Excel, Word, and PowerPoint).
Ability to operate a company-provided laptop and tablet.
Flexibility to work weekends, holidays, and evenings as business needs require.
Ability to travel daily within the market, including overnight and airline travel.
Valid driver’s license and reliable transportation.
Residence within the assigned market or willingness to relocate.
Successful completion of a background check, drug screen, and motor vehicle record check.
Ability to adjust or move objects up to 15 pounds in all directions.
Ability to communicate information and perform repetitive motions involving the wrists, hands, and/or fingers.

Nice To Haves

Bachelor’s degree preferred.
Prior experience developing or facilitating training content is highly preferred.

Responsibilities

Travel to wholesale partner stores and conduct store visits.
Train retail sales associates and store leaders on Purple products and build relationships with them.
Help regional and national accounts maximize revenue growth and Purple’s Balance of Share.
Influence product placement and help stores provide Purple with strong locations for beds and accessories.
Conduct one-to-one and group trainings so assigned-store associates are knowledgeable about Purple products and actively recommend them to consumers.
Communicate corporate initiatives to stores and share field insights with account teams.
Execute sales incentive programs for retail sales associates.
Work with store leadership and internal support teams to ensure Purple’s brand standards and merchandising are met in every store.
Develop and implement market-level sales strategies.
Travel daily within the assigned market and undertake overnight and airline travel as required.