Market Development Specialist
About The Position
The Market Development Specialist is a salaried field sales position responsible for supporting the growth and execution of strategic wine portfolios within the market. This role works alongside commissioned sales representatives to assist in territory development, supplier execution, account penetration, and market share growth across both dedicated wine and combo sales divisions. The position serves as an overlay resource designed to help sales teams overcome buyer objections, identify growth opportunities, and build sustainable wine programs within targeted accounts. While the role is not held to the same sales goal structure as commissioned representatives, the Market Development Specialist is expected to drive meaningful market impact through execution, education, account development, and supplier partnership. Special emphasis will be placed on supporting combo sales representatives through wine education, programming support, and consultative selling strategies that improve confidence and execution in the wine category.
Requirements
- 3 + years Buyer Experience
- Tied into Somm Community
- WSET II or Court of Master’s Certified Somm preferred
- 2 + years distributor experience
- Active in the Community
- At least one year of sales experience.
- A solid knowledge and understanding of all brands and packages for sale.
- A valid driver’s license.
- Excellent organization and time management skills.
- Must be authorized to work in the USA for any employer.
Nice To Haves
- Territory development and market expansion
- Wine program development
- Supplier execution and priority brand growth
- Consultative selling support
- Wine education and training
- Combo team development and support
Responsibilities
- Assist sales representatives in developing and growing their assigned territories through strategic account support and field execution
- Partner with sales teams on key placements, menu opportunities, feature programming, staff trainings, and account development initiatives
- Support supplier priorities by increasing visibility, distribution, and market penetration within targeted accounts
- Help overcome buyer objections through consultative selling, relationship building, and wine knowledge expertise
- Conduct ride-withs and market visits with both dedicated wine and combo sales representatives
- Assist in execution of supplier incentives, market blitzes, distributor priorities, and portfolio focus initiatives
- Identify opportunities for distribution gains, by-the-glass placements, menu features, and program development
- Support educational efforts including staff trainings, tastings, and product presentations
- Collaborate with sales leadership to identify underdeveloped opportunities and strategic growth accounts
- Maintain strong relationships with key on-premise accounts and supplier partners
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
