Market Development Representative

Bayer•Avon Park, FL

13d•$92,880 - $139,320•Remote

About The Position

At Bayer, we are driven by a vision to solve the world's toughest challenges and create a future where 'Health for all, Hunger for none' is a reality. We are seeking a Market Development Representative for our Vegetable Seed Business. In this role, you will be the technical expert within the commercial organization, partnering internally with R&D, Marketing, and Sales to develop and execute go-to-market strategies. You will also collaborate externally with key influencers and customers to promote the adoption of our technologies and products. You will share responsibility with the Sales team to achieve or exceed established regional and territory sales targets. Your technical expertise will be crucial in demonstrating the value of our full portfolio and technical solutions to our partners and customers.

Requirements

Bachelor of Science
Strong agronomic knowledge of vegetable crop production and the ability to convert data into practical knowledge and solutions for growers
Demonstrated strong customer focus and sales orientation, with the ability to perform successfully in a fast-paced, dynamic, team-based environment
Strong written and verbal communication skills (minimum 50% English written/verbal)
Self-motivated and assertive with strong results orientation
Willingness to travel extensively within the territory, with occasional national travel
Valid driver’s license and ability to pass a driving record background check

Nice To Haves

Experience working across regional markets in protected crops, processing, and open field crops
Bachelor of Science with 5 years of experience in agronomy, sales, field development, or an R&D-related role, or a Master of Science with 3 years, or a PhD with 1 year of relevant experience in Plant Sciences or Agribusiness (agronomy, plant pathology, weed sciences, or closely related discipline)

Responsibilities

Be the technical expert within the commercial organization, partnering across functions (R&D, Marketing, Sales, etc.) to develop and execute go-to-market strategies and drive adoption of technologies and products.
Take complete ownership of trialing and activities for late-stage varieties and market extensions in local territories, partnering with Sales and R&D to build and execute territory plans for all trialing and demand generation activities.
Use strategic trialing and robust data to position products effectively, defend and grow market share, and support early R&D pipeline knowledge transfer into Market Development.
Integrate all testing and experiential data and use digital data collection methods to communicate product positioning and performance in real time to internal and external stakeholders.
Provide technical support to the commercial organization, including handling complaints, reviewing communications and marketing materials, supporting pricing exercises, and training Sales and Marketing on positioning of base, new, and market extension varieties.
Leverage internal and external networks to access market opportunities, trends, and technical information, influencing cross-functional decisions, driving portfolio decisions and pipeline advancements, and providing leadership of specific crop segments across the region.
Provide practical agronomic recommendations to enhance product performance under varied production environments and share responsibility with Sales to achieve or exceed established regional and territory sales targets.