Market Development Manager

Eastman • Kingsport, TN

9d • Hybrid

About The Position

This role supports the growth of the Industrial Coatings business by identifying new opportunities and executing growth initiatives collaborating with cross-functional teams and customers to understand market needs and deliver solutions that create value. This role requires up to 30% travel.

Requirements

• Bachelor's degree in Science, Engineering, Business, Marketing, or a related field required.
• 5+ years in marketing, business development, product management, or commercial roles.
• Demonstrated ability to identify and commercialize growth opportunities in a B2B environment.
• Strong strategic, analytical, and business acumen with the ability to translate market insights into actionable growth strategies.
• Excellent communication and cross-functional collaboration skills.

Nice To Haves

• MBA or advanced degree in Marketing, Business, or a related discipline preferred.
• Coatings expereince preffered

Responsibilities

• Responsible for developing and executing strategic market activation plans to drive growth.
• Develop and maintain addressable market/application maps
• Lead cross-functional growth projects from opportunity identification through commercialization and post-launch evaluation using a structured stage gate process
• Conduct market, customer, and value chain assessments to identify unmet needs, emerging trends, and new application opportunities.
• Develop compelling value propositions and create Economic Value Estimates (EVE™) that demonstrate the value of Eastman solutions relative to competitive alternatives.
• Create marketing collateral, customer-facing materials, and training programs to support product launches and growth initiatives.
• Support lead generation and opportunity development activities to accelerate the conversion of growth initiatives into revenue.
• Develop and communicate offers in partnership with sales to execute commercial wins
• Establish a strong external presence through engagement with customers, industry associations, conferences, and key influencers to build market expertise and strengthen Eastman's position in the industry.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level