Market Development Manager

The Raymond Corporation•Atlanta, GA

7d•Hybrid

About The Position

The Market Development Manager is responsible for identifying and developing early-stage business opportunities across the Southeast by building strategic market intelligence and cultivating influential industry relationships. This role partners closely with Sales, Operations, and Marketing to proactively identify companies entering, expanding, or investing within the region. Through engagement with economic development organizations, industrial real estate professionals, developers, contractors, and site selection consultants, the Market Development Manager creates qualified growth opportunities and strengthens Carolina Handling’s market presence across key verticals and target geographies.

Requirements

College degree or equivalent experience preferred.
3-5 years of experience in business development, economic development, commercial real estate, industrial sales, or closely related field
Strong understanding of the industrial real estate markek and/or economic development ecosystem in the Southeast
Proficient in Microsoft Office products including MS Project, Word, Excel, PowerPoint, and Outlook.
Good written and verbal communication skills.
Ability to work independently with minimal supervision and in a team environment.
Adept at assimilating and disseminating information in a professional manner.
Demonstrate a team approach and work with others in pursuing common goals.
Demonstrate analytical and problem-solving skills.
Demonstrate resourcefulness and judgment to resolve routine problems relating to assigned projects.
Good organizational skills with high-level self-structure, producing accurate work with strong attention to detail.
Ability to manage large volumes of information accurately and effectively.

Nice To Haves

Work Ethic: Accountability, time management, self-motivation, attention to detail, and a commitment to continuous learning.
Team Mindset: Empathy, alignment with customer needs, effective communication, respect for customers, and flexibility to accommodate changing requirements.
Coachability: Curiosity, openness to feedback, and a proactive approach to personal and professional development.
Active Problem Solving: Critical thinking skills and the ability to identify and implement effective solutions to challenges.
Influential Decision Making: Ability to play a significant role in decision-making processes to support customers and collaborate with other Applications Engineers.
Role Model: Providing guidance and support to junior Associates, serving as an example of excellence in the role.
Relationship Building: Strong skills in fostering cross-functional relationships within the organization, collaborating effectively with various departments.

Responsibilities

Build and maintain relationships with economic development organizations in all five states
Develop preferred-partner relationships with top industrial real estate developers and tenant-rep brokers
Establish connections with the leading industrial general contractors operating in the territory
Engage site selectors and location consultants who advise companies choosing South East locations
Monitor building permit activity across target counties for industrial construction >40,000 sq ft
Track job postings in target states for warehouse, DC, logistics, and operations leadership roles
Follow economic development announcements, incentive packages, and site selection news across NC, SC, GA, AL, and FL Panhandle
Monitor trade press for target verticals: e-commerce/fulfillment, automotive, advanced manufacturing, food & beverage, and 3PLs
Track industrial real estate lease transactions and spec building absorption in target markets
Log all signals and prospects in CRM with source, company profile, estimated timeline, square footage, and vertical classification
Qualify prospects against ideal customer profile before passing to sales team
Facilitate warm introductions from network contacts to qualified prospects
Maintain active BD pipeline with a target of 20+ qualified opportunities at any given time
Deliver weekly intelligence briefing to sales leadership summarizing new signals, pipeline updates, and network activity
Represent the company at economic development events, industrial real estate conferences, and vertical trade shows
Co-host facility planning events or educational sessions with ED organizations and GC partners
Develop and maintain a BD leave-behind: one-page positioning as the Southeast's material handling resource
Collaborate with marketing on case studies and content relevant to target verticals

Benefits

Medical, Dental and Vision Insurance, Prescription Drug Plan.
Company-paid Disability, Life and AD&D Insurance
401(k) plan with company match and profit sharing
Flexible Spending Accounts, Health Savings Account, and Dependent Care Account.
Critical Illness, Legal Services, Identity Theft Protection, and Pet Insurance.
Paid Time Off
Employee Assistance Program
Tuition Reimbursement
Milestone & Anniversary Gifts
Philanthropy/ Corporate Contributions
Associate Giving Fund
Discount Programs
Competitive Commission Program
Company Vehicle or Automobile Allowance: This includes a fuel card and maintenance coverage.
Technology and Home Office Setup: This includes a cell phone, laptop, iPad, dual monitors, a docking station, and a wireless keyboard and mouse.
Expense Reimbursement
Professional Development Opportunities: This includes training programs and tuition reimbursement for further education or certifications.
Career Growth and Advancement: With opportunities for internal mobility, mentorship programs, and leadership development initiatives, you can take your career to the next level with us.
Company-sponsored social events and team-building activities
Employee recognition program / President’s Club