Market Development Manager

Printpack•Atlanta, GA

About The Position

Printpack is seeking a strategic and innovative Market Development Manager I or II to identify and develop new customer segments, markets, and differentiated value propositions within the flexible packaging industry. This role will be instrumental in driving growth, innovation, and competitive positioning in a rapidly evolving market landscape.

Requirements

Experience in market development, business strategy, or product management
Strong analytical and strategic thinking skills
Proven ability to lead cross-functional initiatives
Excellent communication and relationship-building skills
Experience in polyethylene films is required

Responsibilities

Identify high-potential customer segments and emerging markets.
Define winning value propositions and market differentiators.
Analyze market gaps, trends, and competitive positioning.
Collaborate cross-functionally with Sales, R&D, Operations, Procurement, HR, and Customer Experience teams.
Develop and execute market entry strategies.
Build strategic alliances with external stakeholders and industry partners.
Conduct competitive, situational, segment, and niche analyses to determine market potential and areas of penetration.
Create, refine, and execute go-to-market strategies for business development and market growth opportunities.
Lead cross-functional teams in executing strategic plans to capitalize on market growth opportunities, commercialize new products and new technologies.
Understand Printpack’s competitive position in the marketplace, identify uncovered customer prospects, and work with sales & sales management to ensure we engage to grow market share.
Conduct primary market research to understand the voice of the customer, retailers, and consumers to determine how best to position and differentiate vs. competition.
Work with Sales to develop and execute customer strategies to strengthen and expand customer relationships.
Use the Printpack Sales Accelerator process and tools to drive opportunities through to commercial sales.
Introduce new products/markets to our sales force along with all support materials needed to enable them to execute sales plans.
Attend customer meetings as the subject matter expert to help facilitate opportunities in new markets.
Lead innovation activities required to support the needs of assigned markets and products.
Coordinate and facilitate innovation discussions, including innovation sessions with customers.
Play an active role in the Printpack Innovation process – ideation, scouting, new product screening, developing/evaluating the business case, and new product pipeline management.
Identifies and structures opportunities for partnerships and open innovation activities.
Modeling the Printpack Core Values of Treating People Right, Caring about What We Do, Being Focused on How We Achieve Results, and Doing What We Say We Will Do.